Highest-grossing event in Cookies for Kids’ Cancer’s Two-Year History
Richmond, Va. (Sept. 13, 2010) – On August 22, Cookies for Kids’ Cancer™ founder and former Richmonder Gretchen Holt Witt received heart-breaking news regarding her son’s aggressive cancer and implored her friends to “pray for him and hold a bake sale.” Just 20 days later, with the help of hundreds of volunteers, dozens of corporate sponsors and the Richmond community, Cookies for Kids’ Cancer Richmond organizers are proud to announce that bake sale events held on Friday, September 10 and Saturday, September 11 raised more than $33,000 for Witt’s nonprofit. One-hundred percent of the proceeds will go directly to the pediatric cancer research.
“Two years ago today, Cookies for Kids’ Cancer launched nationally, and I can’t think of a better way to mark the occasion than by announcing the results of our highest-grossing event to date,” said Witt. “I am so incredibly proud, humbled and not at all surprised that a group of hard-working and talented Richmonders could pull this off. To everyone who cared enough to get involved, I say ‘thank you.’ Clinical trials for promising treatments sit on the shelf for years because they lack modest amounts of funding. Efforts like yours truly make a difference in the battle against pediatric cancer.”
Thanks to a generous matching program by GLAD Products, the amount raised will be doubled. From September 1 through December 31, all funds raised for Cookies for Kids’ Cancer through bake sales will be matched by GLAD, up to $200,000.
Several local businesses including CRT/tanaka (Witt’s former employer), WINN Transportation, the Mixing Bowl Pastry Shop, the Carytown Merchants Association, Ellwood Thompson’s, Qdoba Mexican Grill and Bon Secours supported the cause by donating volunteer hours, baking resources, monetary or coupon contributions and sales space. Massachusetts-based Jacqueline’s Gourmet Cookies also contributed 8,000 frozen gourmet cookies “pucks” to the effort.
The event was created and managed by three of Witt’s former Richmond co-workers: Wendy Martin, Jennifer Pounders and Michele Rhudy. Tina Pearlman, local Richmond project manager oversaw the industrial baking operations and food styling for the sale.
“This went from an idea to a community-wide event in 20 days,” said Martin. “Within 96 hours, we knew this was going to be huge. Virtually everyone we approached wanted to help in a meaningful way. After Saturday’s event, one of our Carytown site captains told me that several people had approached her, asking ‘How do you get to be involved in something like this?’ The energy, love and enthusiasm to help was overwhelming. Richmond, Virginia, you just provided the seed money for a clinical trial to help kids with cancer! Together, we just did that.”
Richmonders can still donate money to the cause by visiting www.firstgiving.org/cookiesforkidscancer.