FOR IMMEDIATE RELEASE
RICHMOND COOKIES FOR KIDS’ CANCER SEPTEMBER 10 CITY-WIDE BAKE SALE TO
RAISE MONEY FOR PEDIATRIC CANCER RESEARCH
Richmond, Va. (Sept. 10, 2011) – After raising more than $35,000 in just 20 days in 2010 to become the highest-grossing bake sale in the history of Cookies for Kids’ Cancer, Richmond-area organizers are excited to announce the 2011 City-Wide Bake Sale on Saturday, September 10. Proceeds will again benefit Cookies for Kids’ Cancer, a national nonprofit founded by former Richmonder Gretchen Holt Witt that supports research for new and improved therapies for pediatric cancers. Through local bake sales, Cookies for Kids’ Cancer provides the inspiration and support for individuals, communities and businesses to help fight pediatric cancer.
This year, hundreds of adult and youth volunteers, along with scores of local businesses, including the Carytown Merchants Association, CRT/tanaka, Qdoba Mexican Grille, Saks Fifth Avenue, The Hodges Partnership and WINN Transportation will join forces to mount and promote bake sales.
Approximately 27 bake sales in the Richmond metro area will be powered by the donation of 16,000 frozen gourmet cookies from Jacqueline’s Gourmet Cookies in Salem, Mass. Those cookies will be baked and packaged locally by Ashland-based Daystar Desserts.
“Helping others is part of my personal life and I always wanted to make it part of my business,” said John Fernandez, CEO of Daystar Desserts. “This opportunity is a perfect way for us to do that.”
While others enjoy a relaxing holiday, Fernandez and other employees of Daystar Desserts, along with their friends and families, will report to work on Labor Day weekend for a one-day volunteer baking blitz. The thousands of chocolate chip, oatmeal raisin, white chocolate macadamia and sugar cookies they bake will help sweeten the pot at the 27 bake sales planned for September 10 in Richmond and every surrounding county. To find the closest bake sale, simply visit www.cookiesforkidscancer.org and click on “Events.” A full list of Richmond-area bake sale locations is also available at this link: http://cookiesforkidscancer.crtti.com/
Carytown an anchor location
Those wishing to support the cause can’t go wrong by heading to Carytown on September 10. Richmond’s “Mile of Style” will once again serve as the anchor location for the Richmond sale. Bake sales will be held from 10 a.m. and 4 p.m. at Ellwood Thompsons (featuring their vegan cookies), Dogma, Need Supply Company and a “drive-thru bake sale” at Café Ole, across from the Byrd Theatre.
In addition, ten Carytown merchants will donate ten percent of their profits that day to Cookies for Kids’ Cancer, including All Fired Up, AlterNatives, Carytown Cupcakes, Eurotrash, Hip to be Round, Mongrel, Perception Salon, Play N Trade, World of Mirth and The Yarn Lounge.
Other Carytown merchants donating to the 2011 sale include: Basilis, Can Can (contributing 100 percent of cookies sold for dessert), Ciao, Heidi Story, Legends Salon and Day Spa, Merrymaker, Smoothie King, Subway and Venue Skateboards (contributing five percent of sales).
Saks Fifth Avenue and Qdoba give back
Mention “Cookies for Kids’ Cancer” at the Saks Fifth Avenue in Stony Point Fashion Park during a three-day period – Friday, September 9 through Sunday, September 11 – and the retailer will donate 10 percent of each sale to the cause. Similarly, all five Qdoba Mexican Grilles in the Richmond area will contribute $1.50 of every adult entrée with drink and $.50 of every kid’s meal purchased in the name of “Cookies for Kids’ Cancer” between 5 and 8 p.m. on September 10.
Preview event downtown on Friday, September 9
To generate awareness for the “9-10-11” sale and raise additional funds, Cookies for Kids’ Cancer’s first and only “mobile bake sale” – a trolley donated by WINN Transportation in 2010 and 2011 – also will sell cookies downtown from 10:45 a.m. until 3 p.m. at 12th and Main Streets.
For the latest on the Richmond’s 2011 city-wide bake sale, go to www.facebook.com and search for “Cookies for Kids’ Cancer Richmond – 2011 City-wide Bake Sale.” A Facebook account is not necessary to view event details.
About Cookies for Kids’ Cancer
Cookies for Kids’ Cancer was founded by parents inspired by their son’s fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer and provide more families with the hope they deserve. Cookies for Kids’ Cancer grants funds raised to leading pediatric cancer research facilities including Children’s Hospital of Philadelphia, Texas Children’s Cancer Center, Memorial Sloan-Kettering Cancer Center, St. Jude Children’s Research Hospital and Dana Farber Cancer Center. For more information, visit www.cookiesforkidscancer.org. Follow on Facebook at www.facebook.com/cookiesforkidscancer and Twitter www.twitter.com/cookies4kids.
List of all bake sale locations on next page.
LOCATIONS* OF COOKIES FOR KIDS’ CANCER BAKE SALES IN RICHMOND ON SATURDAY, 9/10
• Ellwood Thompsons (baking vegan cookies for the event!), 4 North Thompson Street
• Dogma (Cary at Nansmond), 3501 W. Cary Street
• Need Supply Company (Cary at Belmont), 3100 W. Cary Street
• Café Ole (Drive Thru Bake Sale across from the Byrd Theatre), 2901 W. Cary Street
Carytown merchants donating ten percent of their profits on September 10 to Cookies for Kids’ Cancer:
All Fired Up
Hip to be Round
Play N Trade
World of Mirth
The Yarn Lounge
Other Carytown merchants donating to the 2011 sale include:
Can Can (contributing 100 percent of cookies sold for dessert)
Legends Salon and Day Spa
Venue Skateboards (contributing five percent of sales)
• Lakeside Farmers Market, 6110 Lakeside Avenue
• Linwood Holton Elementary, 1600 W. Laburnum Road
• Mechanicsville Walgreens (10-2 p.m.), 9268 Chamberlayne Road
• Chester Kroger (9-12 p.m.), 12201 S. Chalkley Road
• Ring Around the Rosy Consignment Sale, 10185 Hull Street (at Courthouse)
• Wal Mart at Hancock Village, 14501 Hancock Village Street
• Lowe’s at Chesterfield Towne Center, 1512 West Koger Center Drive
• Robious Middle School – FC Richmond Soccer (8-2 p.m.), 2701 Robious Crossing Drive
• Music & Arts at the Steinmart Festival Shopping Center, 9712 Midlothian Turnpike
• QDOBA** at Chesterfield Towne Center, 11500 Midlothian Turnpike Richmond (5-8 pm only)
• Saks Fifth Avenue at Stony Point Fashion Park: Mention “Cookies for Kids’ Cancer” on Friday, September 9 through Sunday, September 11 and 10% of your purchase goes to this cause.
• Short Pump Wal-Mart, 11400 West Broad Street
• Five Below at Short Pump (10-2 p.m.), 11331 West Broad Street
• Ice Cream Castle (1-4 p.m.), 3016-A Mountain Road
• Two QDOBAS**: Willow lawn, 4925 W. Broad St and 9460 W. Broad Street (5-8 pm only)
• QDOBA** in White Oak Village, 4501 S. Laburnum Avenue (5-8 pm only)
*Most locations will be selling cookies from 10 a.m. – 4 p.m., unless otherwise noted.
**All QDOBA locations listed will contribute $1.50 of every adult entrée with drink and $.50 of every kid’s meal purchased in the name of “Cookies for Kids’ Cancer” between 5 and 8 p.m. on September 10.