Cookies for Kids’ Cancer Blog

The Mother of All Bake Sales

Filed under: community fundraising ideas,corporate fundraising — The Good Cookies @ 10:29 am June 13, 2009

Quite literally, it was the mother of all bake sales. On Mother’s Day weekend in New York City, more than $20,000 was raised for Cookies for Kids’ Cancer. And while you can rest assured this was not your typical sidewalk bake sale – this event was the masterpiece of multiple groups, organizations and businesses in Manhattan, coming together to support pediatric cancer research – more than anything this enormous sale brought the spirit of Cookies for Kids’ Cancer’s mission to life for one lovely day in the spring.

A key organizer for the event was Chelsey Ingenito Fields, who coordinated the efforts of bakers, sponsors and volunteers to make the event a success. Afterward, she shared some tips with us for future bake sale organizers – no matter your goals because every dollar counts. Please take the time to read her ideas. Email us when you are ready to host your own bake sale!

Some Tips-(though you have the most AMAZING directions on the site already!!!)

I think we were successful because we had:

DELICIOUS and QUALITY baked goods,


GREAT location!


We set up right by a playground and in a MAIN thoroughfare of the park.  

We had people floating through other areas of the park with signs on yard sticks telling people that we were on the other side of the park.

We broke up some bags and offered tasters to passersbys and then lured them in for the sale.

We found out about local children events/sample sales and sent people over there with signs to lure them over and bags of cookies to sell directly there.

We created an event theme with activities to help bring people to the Sale.  Bake sale with family activities honoring mothers – Happy Mothers Day.

We had “Decorate Your Cookie” and “Decorate a Mother’s Day Card” tables.  

We sold raffle tickets too.  (All three of these were 1 for $3 and 2 for $5)  I wanted to also try to get kids tattoos and face painting, but couldn’t find the sponsors.  


We made large signs so there was less explaining necessary, more selling. We explained that ALL proceeds went to pediatric cancer research.  We used Kraft paper to cover the tables and ANYTHING else!


EVERYTHING got the brown cookies stickers.  I think this is super important too, for branding!  


We sold cookies for 2 for $3, 4 for $6, 6 for $8 and 12 for $15

Cupcakes were $3 and specialty items depended, but all higher than $3.

I assume we had over 500+bags of items.


We had baked good donators, which we called “good cookies” and added them to the flyers, signage, and stickers which we put onto the back of each bag. We also made stickers for people to write on or send through the computer for people to describe the types of cookies.  This helps a lot, especially with the volume of variety we had.


One thing I tried to do was get official sponsors of the event for signage and invites.  I just didn’t end up having the time to work it. This could have brought in large sums of $ prior to the event. (i.e: local cleaners looking for some local advertising or even larger corporations based locally to support the community)   We did have a couple of sponsors, which paid for the signage and miscellaneous.  


We could have used more vegan and gluten free items, but that might just be a geographical consideration. We were smack in the center of Greenwich Village.


For a BIG sale, I would recommend a coordinator with a team:

one person manages bakers, (and encourage community baking parties so everyone feels like they are involved)

one person manages selling,

one person manages raffles and sponsors

one person manages printing of signs, flyers, supplies and miscellaneous (someone with a graphics connection)

One person manages PR – we were lucky that a connection with a PR company gave us a pro-bono effort



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