New Look. Same Mission. The Difference is YOU…

Filed under: About Cookies for Kids' Cancer,blog,Good Cookies,Inspire — The Good Cookies @ 9:21 am April 29, 2014

So, you might have noticed that we made a few changes recently! Courtesy of our friends at Smart Design who have been with us since the very beginning, we have a new look and with it, a new website which is easier to navigate and captures the essence of our organization.

We are beyond excited to share all the NEW . . .because YOU inspired these changes. When we launched nearly 6 years ago, we were driven by a belief that if we all pitched in a little, together we could make a big difference for children battling cancer today and those who will be called into battle in the future But there was a lot of faith tied up in that belief. What if no one wanted to support? What if no one hosted a single bake sale? What if no one cared?

But those worries were quickly wiped away, thanks to YOU.

With each month, new supporters register events – making the commitment to Be Good Cookies™. At first we were focused on bake sales, which is what inspired the original Kraft paper look and feel. We wanted it to feel welcoming and homemade – truly from the heart. As time goes on, the Good Cookie spirit is evolving into so much more.  You started asking, “What if I hosted a penny drive?” or “May I run a race to raise money for Cookies for Kids’ Cancer?” or “My friends and I want to host a cookie swap?” or “May I ask my friends to give to Cookies in honor of my birthday?”

As your ideas poured in, the love did too, and suddenly Good Cookie spirit was made up of individuals from all 50 states  and in multiple countries, with all kinds of talents, who all shared our belief that if we everyone does a little,  it will most certainly add up to a lot.

And indeed, it has. To date, we’ve raised more than $8 million, funded four-dozen research projects, and watched nine of these projects go to clinical trial to help treat children battling cancer today.

But a bright new logo and a new website might make you, our supporters, see dollar signs and wonder. . .how much did this new look and feel cost? The answer is simple: $0. Zip. Zero. Nada.

Not ONE penny of the funds donated by supporters went to create the new designs.

As always, it was thanks to the heartfelt support of talented individuals and companies that this project came together.
Our endless thanks goes to:

Smart Design – our brand partners extraordinaire. From day one, the passionate team at Smart helped translate our vision into a logo and website design that would quickly tell the story of Cookies for Kids’ Cancer. And when we sat down with them during the week of our 5th anniversary in September, they once again dazzled us by capturing the spirit of our supporters through this new look and feel. The gifts of their time and talent can never fully be repaid, even with our deepest thanks.

Border 7 Studios – for housing our website from the beginning. Websites are much like gardens – they must be attended to daily. They are living, breathing extensions of the passion of the company or organization. Cookies for Kids’ Cancer’s website remains well-tended-to thanks to the ongoing loyalty of this dedicated group in California. The men and women on their team make sure anyone who comes to our site is welcomed with the Good Cookie spirit. And their spirit of generosity is vital to our organization’s growth.

Bridgetree – for developing and hosting our database, the link to every single supporter. If you have given to Cookies at an event, made a donation online, ordered our cookies, or actually hosted an event, we can find this information with the stroke of a few keys thanks to Bridgetree. As we worked to create the new website, their team served as eyes, ears, questioners, and cheerleaders to make sure that the new platform reflected the growth of the organization so the user experience would be better than ever.

Walker Marketing – putting the relations in public relations support. For nearly 18 months, the Walker Marketing team has supported Cookies in all aspects of communications, and their moment to shine was in keeping all the players moving forward in the development of the website. Endless hours of coordination, double checking links, moving pictures, and editing copy went into the finished product. We simply would not have made it to launch day without them.

We applaud these partners for not only being our friends and Good Cookies, but for being shining examples in the corporate world of supporting philanthropy through gifts and service. Their support allows us to remain true to all three pillars of our values:

  1. Targeted Focus of where dollars are spent;
  2. Innovative Engagement in the community by offering creative approaches to fundraising;
  3. Building Community through teamwork, connecting people, and making the world a place where individuals want to Be a Good Cookie™ each day.

Welcome to this new chapter at Cookies for Kids’ Cancer. We hope you are as inspired by it as we are by you.

 

 

3 Comments »

  • This new logo looks great! Kudos to all the partners that made it possible.

    Comment by daniel white — April 30, 2014 @ 7:18 am

  • The new website is great. Nice job!

    Comment by Amber Pedersen — April 30, 2014 @ 7:24 am

  • Of course you didn’t spend a penny…that’s just how you roll…always looking for good cookies to donate their time, talents and deeply embedded need to give. The site is fresh!!! Makes me smile, even though it has been quite the journey. But, as you stated,this is a new chapter. It’s Spring green that represents life, life we will give these kids…Liam and Grier would love this green…it goes excellent with orange!!!!

    Comment by Victoria Stack — April 30, 2014 @ 8:09 am

RSS feed for comments on this post.

Leave a comment