Championing a Cause

Filed under: Uncategorized — admin @ 6:13 pm December 1, 2010

NASCAR Spring Cup Champion {for 5 straight seasons} Jimmie Johson with ESPN NASCAR reporter Marty Smith

This week, the stars of NASCAR are gathering in Las Vegas to close out the 2010 season, officially honoring Jimmie Johnson for his 5th straight Sprint Cup championship. Jimmie is a true champion of the sport and this year became an advocate of our cause thanks to his Helmet of Hope program which granted $30,000 to Cookies for Kids’ Cancer. But were it not for Marty Smith, ESPN reporter and a truly Good Cookie who champions our cause each day, Jimmie Johnson might have never known about us. Tonight, Marty paused for a moment in the midst of the NASCAR celebrations to reflect on what a difference a year makes. And to challenge each of you to be a Good Cookie, too.

For Cookies For Kids’ Cancer. . .By Marty Smith

As the 2010 chapter of our lives eases to a close, it is difficult to express the immense gratitude all involved with Cookies for Kids’ Cancer feels towards those who supported us during the past 12 months.

It was a breakthrough year, one that saw the Cookies message disperse like a blown dandelion from coast-to-coast, and even internationally, by way of sheer determination and sweet sweat.

Every year, pediatric cancer kills more children under the age of 18 than asthma, diabetes, cystic fibrosis and AIDS combined.

Our mission is to halt that trend and lift up our children, one baked spoonful of dough at a time.

This year we took a huge step, and you are a huge reason why.

To the NASCAR family, thank you. I am a 14-year member, and no matter how dysfunctional we may be at times, it always humbles me how willing everyone is to lend a hand when a fellow member needs help. More often than not we fight like family. But when the time comes to open our hearts, we love like family, too.

Thanks to JD and Melissa Gibbs, and everyone involved with Taylor’s Finish Line Festival. Your willingness to offer us a platform to introduce Cookies at a celebration for your son’s victory over leukemia was wonderful. It enabled us to engage in the industry in myriad ways, including:

*Recruiting Sprint Cup pit crews from seven different race shops in a cookie-eating competition.

*Two separate NASCAR cookie challenges, held at Cup team engine shops. The first, in May during the Coca-Cola 600 week, was held between on-track rivals Hendrick Motorsports and Joe Gibbs Racing. Hendrick won that one. Then, when the series rolled back into Charlotte in October, three separate organizations participated – Hendrick, Gibbs and Stewart-Haas Racing. Gibbs prevailed.

*Becoming a member of Speedway Children’s Charities, with whom we’ve partnered at speedway events throughout 2010. Through that relationship, Cookies has engaged with fans, which in turn helped raise funds. We are also actively working with Speedway Motorsports, Inc., to provide cookies to many of their biggest sponsors and supporters during the Christmas season.

Thank you so much to Jimmie and Chandra Johnson, and everyone involved with the Jimmie Johnson Foundation Helmet of Hope program. Through Helmet of Hope, Cookies received $30,000 in funding from JJF. But possibly more importantly, Jimmie’s name and influence made Cookies For Kids Cancer a topic of conversation around dinner tables all over this country.

For us, and for that which we seek to achieve, that is priceless.

With Jimmie’s help, Cookies For Kids Cancer is now a recognized brand within NASCAR.

To NASCAR fans all over the world, thank you so much for voting on our behalf during the month-long JJF Helmet of Hope fan vote. With your help and dedication, Cookies for Kids’ Cancer and the Gwendolyn Strong Foundation each received an additional $20,000 from JJF. Without your loyalty and support, we wouldn’t have had a chance.

During our bake sale outside Charlotte Motor Speedway during race weekend this fall, Jimmie Johnson fans approached the table with passion and enthusiasm for our cause — fully aware of who we are and what we do.

This is real-time evidence of the influence celebrities can have when they’re devoted to important causes.

Thank you to Toyota, who will donate $3,000 to Cookies for Kids’ Cancer through its Sponsafier program, which enables fans to design their own racecar paint schemes online. We devised a Cookies for Kids’ Cancer scheme, and Toyota chose us among many other entries for said donation. (Maybe someday we’ll see the Cookies car on the racetrack!)

All told, thanks to NASCAR we raised awareness to millions of race fans and viewers, on top of the tens of thousands of dollars we raised – every single dime of which will go directly to pediatric cancer research.

This holiday season, together we can continue making a difference. Thanks to The Glad Products Company, who is matching each dollar we raise this holiday season at bake sales, up to $200,000. If you have ever for a second thought of setting up a table with cookies that do some good, now is the time.

And if time isn’t on your side this holiday season, you can order our melt-in-your-mouth cookies online through the Cookies for Kids’ Cancer website. {Try walking away from the Liam’s Lemon cookies. Impossible.}

Each day, science moves closer to producing more effective, less harmful treatments for children battling cancer. The money we raised last year during the holidays helped us fund a new vaccine this spring, which accepted its first patient for clinical trials last month.

That is how quickly your help facilitates help for others.

We are so blessed. And our blessings stem largely from you.

Thank you.

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.