A special guest post by Denny’s franchise owners Tina & Glenn Beattie
This June, select Denny’s restaurants in 13 different states will be raising funds for Cookies for Kids’ Cancer. This is the fourth year in a row Denny’s has joined us in the fight against childhood cancer, and the annual campaign is expanding each year. It all began in 2011 when two franchise owners, Tina and Glenn Beattie, came across Cookies in a magazine article and decided they wanted to help make a difference. In a special guest post, they share their experience on what inspired them to get involved.
When we read about Cookies for Kids’ Cancer in a magazine, we were inspired by the positive approach they were taking to raise much needed funds for pediatric cancer research – such fun. Cookies and bake sales – who doesn’t love cookies! We ordered a bunch of cookies, and reached out to see how we could use our restaurants to help the cause.
In May 2011, our 28 Denny’s in Western and Central New York held month-long fundraisers for Cookies for Kids’ Cancer. For each donation made, paper “cookies” were signed and hung on the walls of the diners. By the end of the month, tens of thousands of cookies lined every wall, window and door frame of our restaurants! Thanks to our guests we raised $75,000 in that first month! – a sum that through Cookies for Kids’ Cancer will help fund lifesaving research and treatments.
Over the years many of our Denny’s family have joined us and the number of restaurants joining us grows every year. Giving our guests a chance to learn about this incredible organization, the need for pediatric cancer research and to join us in supporting Cookies for Kids Cancer. As business owners, we are honored to partner with an amazing organization like Cookies for Kids’ Cancer and the spirit in which they are fighting pediatric cancer. As parents, we are inspired by Gretchen and Larry, and as neighbors, we are humbled by the overwhelming support of our guests who have also been touched by this cause.
One of our guests, the parent of a child with pediatric cancer, sent a letter that said coming into our restaurant with her child during our Cookies fundraiser made them both feel like they weren’t alone in the fight. And they are not. We look forward to continuing to do our part to uphold Liam’s legacy and make a difference in the lives of these brave young children.
Our company is proud to be a longtime supporter of Cookies for Kids’ Cancer. We were deeply touched by Liam’s short but significant life and wanted to do what we could to help the fight against pediatric cancer. Little did we know how enthusiastically our customers would respond and what an impact we could have.
– Glenn and Tina Beattie, Top Line Restaurants, Inc.