It’s Tool Time with OXO

Filed under: Corporate Partnerships,Good Cookies — admin @ 12:59 pm September 15, 2014

OXO Tools

2014 Oxo StickerNeed an excuse to update your favorite baking tools or add a few new ones to your collection? Let our Good Cookie friends at OXO be your inspiration! September marks the kickoff to OXO’s annual Good Cookie program. OXO has curated a collection of more than a dozen of its most popular items, which will not only simplify your baking but also raise funds to support childhood cancer research. Keep an eye out for the specially-marked items and feel good knowing the purchase of each will trigger a 25 cent donation to Cookies for Kids’ Cancer.

From September 1 through December 31, OXO will give up to $100,000 to Cookies for Kids’ Cancer through event matches, product sales, and other fundraising efforts. REGISTER an event today and take advantage of OXO’s matching gift opportunity!

 

Inspired to Make a Difference

Filed under: Corporate Partnerships,Donations,Inspire — The Good Cookies @ 2:20 pm May 28, 2014

A special guest post by Denny’s franchise owners Tina & Glenn Beattie

This June, select Denny’s restaurants in 13 different states will be raising funds for Cookies for Kids’ Cancer. This is the fourth year in a row Denny’s has joined us in the fight against childhood cancer, and the annual campaign is expanding each year. It all began in 2011 when two franchise owners, Tina and Glenn Beattie, came across Cookies in a magazine article and decided they wanted to help make a difference. In a special guest post, they share their experience on what inspired them to get involved.

When we read about Cookies for Kids’ Cancer in a magazine, we were inspired by the positive approach they were taking to raise much needed funds for pediatric cancer research – such fun. Cookies and bake sales – who doesn’t love cookies! We ordered a bunch of cookies, and reached out to see how we could use our restaurants to help the cause.

In May 2011, our 28 Denny’s in Western and Central New York held month-long fundraisers for Cookies for Kids’ Cancer. For each donation made, paper “cookies” were signed and hung on the walls of the diners. By the end of the month, tens of thousands of cookies lined every wall, window and door frame of our restaurants! Thanks to our guests we raised $75,000 in that first month! – a sum that through Cookies for Kids’ Cancer will help fund lifesaving research and treatments.

Over the years many of our Denny’s family have joined us and the number of restaurants joining us grows every year. Giving our guests a chance to learn about this incredible organization, the need for pediatric cancer research and to join us in supporting Cookies for Kids Cancer. As business owners, we are honored to partner with an amazing organization like Cookies for Kids’ Cancer and the spirit in which they are fighting pediatric cancer. As parents, we are inspired by Gretchen and Larry, and as neighbors, we are humbled by the overwhelming support of our guests who have also been touched by this cause.

One of our guests, the parent of a child with pediatric cancer, sent a letter that said coming into our restaurant with her child during our Cookies fundraiser made them both feel like they weren’t alone in the fight. And they are not. We look forward to continuing to do our part to uphold Liam’s legacy and make a difference in the lives of these brave young children.

Our company is proud to be a longtime supporter of Cookies for Kids’ Cancer. We were deeply touched by Liam’s short but significant life and wanted to do what we could to help the fight against pediatric cancer. Little did we know how enthusiastically our customers would respond and what an impact we could have.

– Glenn and Tina Beattie, Top Line Restaurants, Inc.

Love Notes to Cookies

Filed under: Corporate Partnerships,Good Cookies,Inspire — The Good Cookies @ 11:10 am February 7, 2014

The season of love is here! To celebrate, our friends at Bormioli Rocco are sharing love notes they’ve written for us throughout the month of February. Let their sweet words inspire you to share the love!

Friday, February 7:

Patrick, VP of Sales at Bormioli Rocco:

Bormioli Rocco and Cookies for Kids' Cancer, Patrick #LoveNote“Our organization gives because I believe all of us have a decision to make when you see unfair situations like the under-funding of pediatric cancer research… you either look on in empathy or you get off the sidelines and take action. We choose to join the fight. Supporting Cookies for Kids Cancer is a simple and fun way to make a difference.

Cookies for Kids Cancer brings family, friends, communities and co-workers together for a common cause. Bake sales are a simple act, but every sale matters with Cookies… every single dollar raised goes directly to find cures for pediatric cancer. You see the impact of every cookie you bake… every cookie makes a difference! Shine like a Star this February… join us in the fight.”

Don’t forget – Bormioli Rocco is matching funds raised at events hosted this month! Register to host a bake sale in your area today, and remember to select Bormioli Rocco as your inspiration so your funds will be matched! Register your February event TODAY.

Wednesday, February 12:

Mike, a member of the Bormioli Rocco Sales Team.

MIKE“In 2011 my wife, Mary, was diagnosed with breast cancer at the age of 32. Just one year removed from the birth of our first and only child – it hit us like a ton of bricks and challenged what was supposed to be the happiest time in our lives. In spite of her health, Mary’s resilience, strength and dedication to our son and family were truly inspiring. I am forever in awe of her toughness and positive outlook both then and now.

We, like many others, have been be affected by cancer. We’ve seen firsthand how it affects the lives of a patient, their loved ones, and everyone around them. To fully understand the impact of cancer and to think of how that affects a child and their family is heartbreaking. Thankfully for us, Breast Cancer is one of the most talked about, heavily funded, and most recognized forms of cancer in the world. As a result, Mary is on a path to being cured. Yet there are countless forms of cancer that are under-researched, rarely discussed, and underfunded. Pediatric Cancer is among them.

Gretchen’s vision of bringing forward such a serious topic via a fun and energetic charity is ingenious. Cookies for Kids’ Cancer is providing families impacted by pediatric cancer the same positive result that my family is blessed with. I commend the team at Cookies for all of their efforts and what they have done to raise funding and awareness of this horrible disease. I am proud to work for Bormioli Rocco – a company that stands side by side, joined in the fight with Cookies for Kids’ Cancer.”

Monday, February 17:

Kate, a member of the Bormioli Sales Team:

BRocco KateEvery day, we are inspired in our fight alongside Cookies for Kids’ Cancer. Kate from our Sales Team shares why @Cookies for Kids Cancer is very close to her heart and why she supports this worthy cause.

“My little cousin Dylan was nine years old when he was diagnosed with cancer in 2010.  I remember thinking how unfair that a child like Dylan, so gentle, genuine, hopeful, and trusting by nature would have to deal with such a cruel and relentless disease.  I remember thinking about his family, and how impossible it must be to watch your child, your brother, suffer unimaginable pain, feeling so many times like all you can do is watch.  The agony of being on the sidelines while someone you love faces hardship is something that everyone can relate to, but so few have solutions for.

I was profoundly touched when I found out that Bormioli Rocco would partnering with Cookies for Kids Cancer.  Hearing the story of how Cookies started, and what Gretchen is doing in her son Liam’s memory really spoke to that feeling of “being sidelined” that I experienced when my cousin was sick.  What this organization does speaks to an important fact:  even though you may feel that you can’t do anything, that is the opposite of the truth.  Every hug, every prayer, every dollar, and every cookie makes a difference.

Dylan became a cancer Survivor in July 2011 after nine months battling the disease.  My hope is that through Bormioli Rocco’s support of Cookies for Kids Cancer, we will see many more grants that are on the sidelines get the funding they need to move forward, so that many more children will win their fight, too.”

Please register to host a bake sale in your area and remember to select Bormioli Rocco as your inspiration: http://bit.ly/1b5CS6F

Friday, February 21:

Lisa with the Bormioli Sales Team shares why she supports Cookies for Kids’ Cancer:

lisa“What I love most about supporting Cookies for Kids’ Cancer is the direct impact and tangible results that our donations have on pediatric research. The folks at Cookies for Kids’ Cancer are great about keeping supporters informed on where the money is being spent and breakthroughs that have happened as a result.

In December, we learned of an exciting breakthrough in Leukemia treatment by Dr. Stephan Grupp and the team at Children’s Hospital of Philadelphia, made possible in part by funds raised by Cookies for Kids’ Cancer.  It’s great to know you’re helping create a better future for children affected by pediatric cancer.” To read about Dr. Grupps research, please click: http://bit.ly/19Vxc46

 

 

 

 

 

Monday, February 24:

Laurie with the Bormioli Communications Team:

Laurie“I first heard about Cookies for Kids’ Cancer four years ago, which is when I met the founders Gretchen and Larry and their family. I was so inspired by their ability to take their experience with pediatric cancer and create such an accessible way for anyone to become involved and help.

When I learned that childhood cancer research receives the least amount of funding, and yet is the number one disease killer of children, I was flabbergasted. How could that be possible? Cookies for Kids’ Cancer is changing the way we not only talk about childhood cancer, but it’s helping families and communities not to feel so helpless. Baking cookies is fun. Hosting a bake sale is fun.

When each dollar raised can be donated to help fund safe treatments for kids, that makes this challenge a little easier while also making it better for all children and their families in this fight.”

Please get involved by registering to host a bake sale. Cookies for Kids’ Cancer will help you each step of the way: http://bit.ly/1b5CS6F. Please remember to select Bormioli Rocco as your inspiration to bake.

 

 

Shine Bright this February

Filed under: Corporate Partnerships,Good Cookies,Inspire — The Good Cookies @ 2:24 pm February 4, 2014

BRocco LogoIn celebration of Valentine’s Day, our friends at Bormioli Rocco, craftsmen of the finest Italian glassware and stemware products, are back for the 2nd year in a row to support Cookies for Kids’ Cancer. And they’re working hard to inspire everyone to “Shine like a Star” this February.

3 Sweet Reasons to Get Involved in February:

  1. As part of their commitment to give $50,000 to Cookies for Kids’ Cancer in 2014, Bormioli Rocco will MATCH the funds you raise in February up to $25,000! So, if you’ve been thinking of hosting a Cookies for Kids’ Cancer bake sale or other event, NOW is the time. Simply select Bormioli Rocco as your inspiration when you register, and you will automatically double the funds you raise!
  2. BRocco Gift

  3. The FIRST 50 people to sign up to host a February event will receive a complimentary set of Bormioli Rocco glasses and a matching carafe, perfect for sharing cookies and milk with loved ones. You could also use the set as a raffle prize to raise additional funds at your February event. They will go quickly, so don’t wait!
  4. Bormioli Rocco Cookies for Kids' Cancer baking set giveaway prize

  5. You could win a special cookie baking set, complete with a 9-piece nesting bowls set to mix dough, colorful Fido and Giara Jars to store and package ingredients, Giara bottles and an Ypsilon carafe for serving milk, and a dozen Palatina Glasses for dunking cookies Simply CLICK HERE to enter to win the chance to make your cabinets sparkle with stunning new glassware.

Don’t delay – Start sharing the love and sign up to host a February event TODAY! And if you have questions, email us. Our event team is here to help you each step of the way.

Remember to share photos and event details with us on Facebook, Twitter and Instagram. Tag Cookies for Kids’ Cancer and use the hashtag #ShineLikeaStar when you can. We’ll help you spread the word, and it’s a great way to inspire others to join the fight as well!

 

 

#OXOGoodCookies
Food Bloggers Raise $8,000 for Pediatric Cancer Research

Filed under: Corporate Partnerships,Good Cookies,Inspire,Recipes — admin @ 1:08 pm December 10, 2013

This past September, in honor of National Childhood Cancer Awareness Month, our friends at OXO kicked off their annual Cookies for Kids’ Cancer campaign in a sweet way. To launch their $100,000 event match, (Sign up to host a bake sale today!) They asked a few food blogger friends to create confections (cookies, brownies or cupcakes) and share their recipes online.

OXO Good Cookies - Cookies for Kids' Cancer Bake a DifferenceOXO donated $100 for every #OXOGoodCookie, #OXOGoodBrownie and #OXOGoodCupcake recipe shared. The response was amazing - More than 80 bloggers rose to the occasion, helping OXO raise over $8,000 for childhood cancer research through this effort alone!

We want to thank the bloggers who participated, both for their support and for the delicious treats they shared. Take a look at the #OXOGoodCookies, #OXOGoodCupcakes and #OXOGoodBrownies below, then be inspired to start making a difference and get involved today!

#OXOGoodCookie Bloggers

Susan Bronson A Less Processed Life
Val Curtis Bonbon Break
Alaina Bullock Bullock’s Buzz
Carla Cardello Chocolate Moosey
Alexandra Azary Confessions of a Bright-Eyed Baker
Erin Sellin Dinners, Dishes, and Desserts
Shea Goldstein Dixie Chik Cooks
Stephie Swope Eat Your Heart Out
Jennifer Martinez Juanita’s Cocina
Julie Evink Julie’s Eats & Treats
Stephanie Au Life Tastes Like Food
LeAndra Spicer Love & Flour
Jamie Sherman Love Bakes Good Cakes
johanna chong low sodium blog
Chelsy Ethridge Mangia
Jenne Kopalek Mooshu Jenne
Jennifer Drummond Peanut Butter and Peppers
Carrie Vibert poet in the pantry
Celeste Ward Sugar & Spice by Celeste
Sallie Kinard Texas Cottage
amie valpone the healthy apple
Jennie Phaneuf The Messy Baker
Chrissy Taylor The Taylor House
Marlynn Schotland Urban Bliss Life

#OXOGoodCupcake Bloggers

Julia Jolliff A Cedar Spoon
Brenda Score a farmgirl’s dabbles
Grace Mannon A Southern Grace
Donya Mullins A Southern Soul
Sarah Bates A Taste of Home Cooking
Melissa Bandera Blush and Jelly
Aly Cleary Cooking In Stilettos
Donna Currie Cookistry
Sydney Kramer Crepes of Wrath
Becca Thiele Crumbs and Chaos
Anna Hinman Crunchy Creamy Sweet
Brianne Izzo Cupcakes & Kale Chips
Daisy Thompson Daisy’s World
Megan Ginsberg Delicious Dishings
Katerina Petrovski Diethood
Stephanie Day Eat. Drink. Love.
Mary Cowx Fervent Foodie
April Aceto Food n’ Focus
Valerie Brunmeier From Valerie’s Kitchen
Lisa Riedl Garnish with Lemon
Liz Latham HoosierHomemade
Kaitlin Lunny I Can Cook That
Jeanne Hunt Inside NanaBread’s Head
Kara Miller Kara in the Kitchen
Azmina Aboobaker Lawyer Loves Lunch
Tanya Schroeder Lemons for Lulu
Marisa Guerrero Margaritas In The Rain
Lynda McMillen Me and My Pink Mixer
Lana Stuart Never Enough Thyme
Rachel Gurk Rachel Cooks
Aimee Shugarman Shugary Sweets
Michelle Keith The Domestic Mama & The Village Cook
Natalie Mclaury The Sweets Life
Matt Weber Thyme In Our Kitchen
Rachel Roe Tramplingrose: Cooking, Baking & Ranting in Small-Town...
Victoria Wilde Wilde in the Kitchen

#OXOGoodBrownie Bloggers

Stephanie Nuccitelli 52 Kitchen Adventures
maggie gill a bitchin kitchen
Jessica Tuttle A Kitchen Addiction
Jane Ko A Taste of Koko
Alida Fischbach Alida’s Kitchen
Jennifer McHenry Bake or Break
Rachel Conners Bakerita
Betsy Haley Betsylife
Carla Walker Carla’s Confections
Christine Carlisle Chew Nibble Nosh
Lauren Grier Climbing Grier Mountain
Diane Schmidt Created by Diane
Chung-Ah Rhee Damn Delicious
Joanne Bruno Eats Well With Others
Eva Meyer Eva Bakes
Lori Yates Foxes Love Lemons
Heather Schmitt-Gonzalez girlichef
Lauren Keating Healthy. Delicious.
Brandie Valenzuela Home Cooking Memories
Jocelyn Brubaker Inside BruCrew Life
Jennifer Richmond Kitchy Cooking
Jackie Gonzalez-Feezer La Casa de Sweets
Josie Young maede.for.you.
Krystal Regueiro Mrs. Regueiro’s Plate
Jessica Gatlin My Baking Heart
Kristen Llobrera Pixelated Crumb
Katie Compton Ruffles & Truffles
Nicole Aldridge Seven Ate Nine
Christina Mealy Stick a Fork In It
Liz Berg That Skinny Chick Can Bake
Susan Palmer The Girl In The Little Red Kitchen
Sherri Puzey the life of a wife
Nicole White The Marvelous Misadventures of a Foodie
Laura Tabacca The Spiced Life
Mallory Dash Total Noms
Melissa Karras Treats With a Twist

Glad Gives Fun, Easy Way to Raise Funds With #SaveItSunday

Filed under: Corporate Partnerships,Donations,Good Cookies — The Good Cookies @ 7:11 am December 3, 2013

Glad #SaveItSunday - Cookies for Kids' CancerGlad has returned with their annual match to inspire you to get in the spirit and make a difference this holiday season. NOW through December, Glad will match ALL funds raised at bake sales and other events, up to $25,000, giving you the opportunity to automatically double the amount you raise for childhood cancer research!

And this year, there’s a special opportunity to help us meet the full match amount. Each month, Glad encourages their consumers to participate in a social media challenge to promote eliminating food waste, and they’ve dedicated December’s “Save It Sunday” challenge to Cookies for Kids’ Cancer.

To help us meet the $25,000 match, simply share your favorite baked treat online, along with the hashtag, #SaveItSunday. Glad will donate $1 for every Twitter, Facebook or Instagram post, up to $5,000!

We’re asking YOU to rise to the occasion and host a holiday bake sale or event AND to share your favorite treats on social media with the hashtag #SaveItSunday. Events come in all shapes and sizes, from collecting change at school to bake sales and cookie exchanges, and even 5Ks. No event is too small to make a difference, and if we all do a little, it adds up to a lot.

Find and follow us on Twitter, Facebook, Pinterest and Instagram, and be sure to tag us in your #SaveItSunday posts! To tag us, simply include the @ symbol before our user name. Note: To hashtag, insert the # symbol in front of SaveItSunday, and make sure there are no spaces between words!

Together, we CAN change the facts of childhood cancers. So, Be a Good Cookie™ – Sign up to host a December bake sale or event TODAY.

If you’re looking for holiday event ideas or inspiration, simply email us. We’re here to answer any questions you have, and can provide you with the tools and resources you need!

How-To:
Host a Holiday Cookie Swap

Filed under: Bake Sale,Corporate Partnerships,Good Cookies — The Good Cookies @ 12:35 pm November 25, 2013

Great Food Blogger Cookie Swap 2013 - Cookies for Kids' CancerThe Great Food Blogger Cookie Swap is an annual event that brings together food bloggers from around the world in celebration of scrumptious treats, as well as to support Cookies for Kids’ Cancer. Organized by Love & Olive Oil and The Little Kitchen, the idea is simple – and the difference adds up. We’re thrilled to say that the food bloggers raised $14,000 for Cookies for Kids’ Cancer this year!

In honor of their efforts, and to inspire everyone to Be a Good Cookie™ during this season of giving, we’re sharing a how-to for hosting your own cookie exchange this December. If we all do a little, it truly adds up to a lot.

Here are simple steps to organizing your own cookie exchange:

    Cookies for Kids' Cancer Holiday Cookie Swap
  1. Make a guest list of anyone you can ask to join. You may choose to host a get-together where guests physically exchange cookies, or you may choose to host it online and open it up to those further away. Or do both! Either way, we’re here to help – and can even set up a personal fundraising page for you.
  2. Ask each person to make a small donation to Cookies for Kids’ Cancer when they sign up or RSVP. To keep things organized, we recommend directing guests to donate through a personal fundraising page on our website OR collecting checks/cash from participants and mailing funds in at once. How much you choose to ask is up to you.
  3. Select cookie recipes and get baking! Decide how many cookies each participant should bake. If you’re hosting a get-together, tell everyone to bring their cookies with them. For virtual events, collect each participant’s name and address in a spreadsheet, select a swapper for each swappee, and give each of them the other’s information.
  4. Holiday Cookie Swap - Cookies for Kids' Cancer
  5. Swap the cookies!How you swap is up to you! Some choose to do traditional cookie swaps, where guests walk around a table, selecting one cookie per plate the first round, two from each the second round, and so on. You could also choose to swap recipes, make a game of it, or provide each participant with another’s name and address, and have them bake and send cookies to each other. If you need guidance or ideas, just ask!

Cookies for Kids' Cancer Holiday Cookie Exchange, Glad, OXORegardless of how or where you swap, you can do TWICE THE GOOD in December! Our corporate partners Glad, OXO and King Arthur Flour are ALL matching funds raised at Cookies for Kids’ Cancer events this month. Simply select one of them as your inspiration when you register your event, and you automatically DOUBLE your fundraising power!

Sign up to host a holiday cookie swap TODAY!

Have questions or looking for a bit of baking or event inspiration? Email events@cookiesforkidscancer.org.

Happy baking!

The Glad Match is Back!

Filed under: Bake Sale,Corporate Partnerships,Good Cookies — The Good Cookies @ 10:09 am November 18, 2013

Glad to Give - Cookies for Kids' CancerGlad’s annual match is back to inspire you to get in the spirit of giving and make a difference this holiday season.

This December, Glad will match ALL funds raised at bake sales and other Good Cookie events, up to $25,000, giving you the opportunity to double your fundraising power!

Since 2009, Glad has supported Cookies for Kids’ Cancer and in our efforts to raise funds for research to find safer, more effective pediatric cancer treatments. They’ve helped inspire thousands of Good Cookies to host events, which have raised more than $1 million so far.

What started as a simple idea – for Good Cookies to use Glad products to organize and store their baked goods – has transformed into a nationwide movement to pay it forward, and to inspire people to do what they love to help fight pediatric cancer during this season of giving.

NOW is the time to get involved. We’re calling on you to rise to the occasion to make every cookie count this holiday season by taking advantage of Glad’s gift.

Remember, every dollar counts. Events come in all shapes and sizes, from collecting change at school to bake sales and cookie exchanges, and even 5Ks. No event is too small to make a difference, and if we all do a little, it adds up to a lot. Together, we CAN change the facts of childhood cancers forever.

So, Be a Good Cookie™ – Sign up to host a December bake sale or event TODAY.

If you’re looking for holiday event ideas or inspiration, simply email us at events@cookiesforkidscancer.org. We’re here to answer any questions you have, and can provide you with the tools and resources you need to ensure your event is a success!

SNEAK PEEK: Glad has something special up their sleeve for Good Cookies! Stayed tuned for a special announcement coming soon!

September Sneak Peek

Filed under: Corporate Partnerships,Good Cookies,Inspire — admin @ 7:00 am July 30, 2013

In honor of National Childhood Cancer Awareness Month and Cookies for Kids’ Cancer’s 5th anniversary, we’ll be revealing special surprises and incentives throughout the month of September. And with the support of Good Cookies nationwide and a few of our corporate partners, we hope to make this September our best yet. Here’s a sneak peek at some of the events coming this September.

Corporate Partner Events

ASICS Limited Edition Sneaker

In September, ASICS is supporting Cookies for Kids’ Cancer with the release of a limited edition sneaker. Proceeds from the special pediatric cancer awareness shoe, available for both kids and adults, will be donated to Cookies for Kids’ Cancer. The shoes will only be available through September, so don’t miss out on the opportunity to support pediatric cancer research with serious style. Stay tuned for more details.

OXO Annual Match

This September, OXO will launch its 3rd annual pledge to donate $100,000 to Cookies for Kids’ Cancer. One part of this generous gift will come through the offer  match funds raised at events throughout fall. In addition, OXO will release specially marked editions of 10 products, with proceeds from sales going to Cookies for Kids Cancer. Check back for more details on the annual OXO campaign.

King Arthur Flour Match

Beginning in September, King Arthur Flour will be matching funds raised at events this fall, up to $25,000. In addition, proceeds from sales of specially marked packages of flour will be donated to Cookies for Kids’ Cancer. Stay tuned for more details on these incentives and others, including the chance to be a King Arthur Flour Bake Sale Hero!

Good Cookie Events

Richmond, VA: Annual Citywide Bake Sale

The Good Cookies in Richmond, VA are back again for their 4th annual citywide bake sale! Residents in Richmond, from parents and students to transportation employees and businesses– have held three citywide events in the past three years, and have raised more than $150,000 for pediatric cancer research. On Sept. 7, the big day returns, and they’re anticipating their best event yet. Learn more about the Citywide Bake Sale.

Fort Mill, SC: 30 Days for a Cure

Dana Boutwell, Fort Mill’s Strawberry Queen, selected Cookies for Kids’ Cancer as her platform, and is planning multiple events throughout September.One exciting event will be on Sept. 2 at the Charlotte Knight’s game! Fans can expect to see the players wearing  yellow wristbands in honor of Pediatric Cancer Awareness Month. In addition, tickets for a special group of seats will be available for purchase, and a portion of proceeds will be donated to Cookies for Kids’ Cancer. Stay tuned for details.

ASICS America Fights Cancer with Fall Collections

Filed under: About Cookies for Kids' Cancer,Corporate Partnerships — admin @ 1:26 pm June 10, 2013

IRVINE, CA, June 5, 2013 – ASICS America expands its charitable initiatives with three unique partnerships for the fall of 2013. In September, October, and November, ASICS will launch three distinct collections to benefit Cookies for Kids’ Cancer, past charitable partner Right Action for Women (RAW), and the Prostate Cancer Foundation, respectively.

Over this three-month period, ASICS pledges to donate a portion of sales from each collection to its affiliated charity. The non-profit program reinforces ASICS’ founding mission to support a “sound mind, sound body” and to aid in the fight against cancer in the United States.

“We were so inspired by our first-ever breast cancer awareness collection last year that we knew we wanted to expand our commitment to the ongoing battle against cancer in 2013,” commented ASICS America Director of Marketing, Shannon Scott. “ASICS is honored to partner with these esteemed non-profit organizations.  We hope to increase awareness around the fantastic work these charities do in the fight against a disease that touches millions of lives each year.”

ASICS will support the following causes and organizations:

  • Childhood Cancer Awareness with Cookies for Kids’ Cancer: Committed to raising funds for research to develop new, improved treatments for pediatric cancer, the #1 disease killer of children in the United States, Cookies for Kids’ Cancer raises funds through community events across the country.  To show support for the cause, ASICS is launching a gold product collection, the official color of Pediatric Cancer, during Childhood Cancer Awareness Month in September.

Breast Cancer Awareness with Christina Applegate’s Right Action for Women (RAW): ASICS will again join forces with RAW, a charitable services fund of the Entertainment Industry Foundation, that helps provide assistance to women who are at increased risk of breast cancer.  Expanding upon the popularity of last year’s RAW collaboration, ASICS will launch new additions to its limited edition pink collection in October 2013.

Prostate Cancer Awareness with Prostate Cancer Foundation (PCF): Utilizing unique strategies for identifying and investing in the most innovative and results-driven research programs, the Prostate Cancer Foundation has generated life-saving results in the fight against prostate cancer.  In the past three years, research supported by the Foundation has helped deliver five new drugs for patients with advanced disease. ASICS will support the cause with a bold, bright blue product collection in November 2013.

For more information on ASICS AMERICA and the 2013 charity collections, please visit www.asicsamerica.com. Be sure to follow @asicsamerica on Twitter for additional information this fall.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.

About Cookies for Kids’ Cancer

Cookies for Kids’ Cancer was founded by parents inspired by their son’s fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the face of pediatric cancer and provide more families with the hope they deserve.

Cookies for Kids’ Cancer grants funds raised to leading pediatric cancer research facilities including Memorial Sloan-Kettering Cancer Center, St. Jude Children’s Research Hospital, Children’s Hospital of Philadelphia, Texas Children’s Cancer Center and Dana Farber Cancer Center. For more information, visit www.cookiesforkidscancer.org. Follow on Facebook at www.facebook.com/cookiesforkidscancer and Twitter at www.twitter.com/cookies4kids.

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