Cookies for Kids’ Cancer Blog

The Bucket List Bake Sale

Filed under: community fundraising ideas,kids fighting cancer — Tags: , — The Good Cookies @ 9:01 pm July 11, 2017


Hello, Good Cookies! Today’s blog was written by fellow Good Cookie Rachel Kirkham, who put her own spin on the classic bake sale. 

The Bucket List Bake Sale

Not long after Liam Witt’s passing, I stumbled upon his mother’s blog. I was a new mother, and my heart instantly broke as I read about their journey. If possible, my heart also pieced itself back together when I saw that they were working to help kids like Liam through their charity, Cookies for Kids’ Cancer. It was from that moment on that I decided I’d follow Gretchen Witt to the ends of the earth if it meant that children like Liam could get help battling this horrible killer.

I have since met Gretchen and her family and have done anything and everything I can to help when they need it — be it volunteering at their annual Chef’s for Kids gala, or educating people about this amazing organization. The one thing that I was always too afraid to do was what Cookies for Kids’ Cancer was known for — the very roots of their foundation: a bake sale.

I am three years away from my 40th birthday, and I have managed to create a hefty bucket list of things I want to accomplish before that big day. Many of the items on my list are superficial and silly: meet Julie Andrews, run a sub 2-hour half marathon, successfully make a meal my children will eat. And some goals are lofty: plan and execute a big-city race benefiting charity, travel through Greece with my husband, take my kids to Austria. But, at the very top of my list is to finally conquer my fear of having a bake sale for Cookies for Kids’ Cancer.

Don’t ask me why I have been afraid to do it. I’m sure it is because I’m worried I will fail in some way. I don’t want to ask people for help, I don’t want to beg for donations…. blah, blah, blah. My list of excuses was miles long, but my list of reasons to do it was even longer. I knew that this year was the best time to do it because it would kick off my bucket list and my kids are finally old enough to help and truly understand the purpose. My daughter Lucy is the same age Liam was when he lost his battle to cancer. I look at her and can’t imagine my life without her, and I would be remiss if I didn’t help this cause in some small way.  

I have rallied my neighborhood pals and begged for baked goods. I have talked to city council. I have secured a location with major foot traffic. I have nailed down donations from local vendors. I have gathered a gaggle of cute kids, and even have friends and family from afar who can’t be here, but have donated to our fundraising page online. I have put myself out there, and have grown so much from this journey that I’m not sure who is winning more, me or the kids we aim to help. 

When asked what my inspiration was to add this bake sale to my bucket list, I was able to instantly answer with one person’s name: Gretchen Witt. I look and her and see hope for so many kids. I often face hard days and think of her and her strength and know that if Gretchen can get through a day, so can I. I want to do this bake sale to thank her in a small way for being such an integral part of my life. If she could do it, I could do it. 

The best part about this whole journey has been teaching my kids what it means to truly give back. I feel like they have a connection with Liam somehow and have taken in his story so deeply, and I am grateful for that. I now know why it took me so long to get the guts to have this bake sale: I needed my kids to help me be brave.

So, if you see our bake sale in New Jersey, we will be the loud ones with green balloons and orange shirts giving our hearts to Gretchen, Larry, Ella, and Liam, and everyone we have met on this journey.

– Rachel

Inspired? You can still make an online donation to Rachel’s Bucket List Bake Sale fundraising page here, OR you can register for you own bake sale or other fundraising event.

 Visit our Facebook page for more fundraising event ideas!

childhood cancer bake sale

Spring is Here! Big News for May!

Filed under: community fundraising ideas — Tags: — The Good Cookies @ 10:08 pm March 20, 2017


Happy first day of spring! We have fun and exciting news to share about “getting on board” this May.

1. WE HAVE A MATCH! Every dollar raised during the month of May will be matched, up to $100,000, thanks to a generous gift from The Smith Family Foundation.

2. NEED IDEAS? Host a bake sale, a school fundraiser or a dress down day at work. You can also encourage people to get active for Cookies by organizing a fun run or a mini-golf tournament.

3. UNIQUE EVENT! Liam Witt, the son of Cookies for Kids’ Cancer founders Gretchen and Larry Witt, would have had his “Golden Birthday” this year: turning 13 on May 13th. This day just happens to be World Cocktail Day. We’re celebrating with a toast to honor Liam and kids everywhere who are battling cancer. Since the best place to make a toast is gathered with friends in a bar, ask your favorite bar or restaurant to pick a day in May to give a portion of sales back to Cookies. If you’re interested in learning more, we can help with tips and ideas for getting your favorite local spot on board. We have gifts for bartenders who join you. Imagine a few dozen bars or restaurants around the country giving back this May with every dollar doubled for childhood cancer research?

TO GET STARTED: follow this link. Click the orange JOIN button on the left of the page to register your own event and start a fundraising page. When asked how you heard about us, choose “Smith Family Foundation.”

Be a Good Cookie and get on board this May to make a difference for childhood cancer research!

Art Auction at Chefs for Kids’ Cancer Cocktail Reception

Filed under: community fundraising ideas,corporate fundraising — The Good Cookies @ 10:52 pm February 3, 2017

Guests at the 2017 Chefs for Kids’ Cancer NYC event will have the opportunity to bid on works of art by 19 artists from around the globe in an exclusive silent auction gallery at the cocktail reception. Artists working from New York City to Israel are represented with pieces that cover an array of art mediums. 15 adult artists, some of whom exhibit at MOMA, have contributed unique works for this special event. Inspired by Cookies for Kids’ Cancer and by kids helping other kids, four children have also donated drawings and paintings.

The exhibit is curated with love by Good Cookie Daniela Ben-Zion and hung by Sean Cavanaugh. Special thanks to our artists for donating their work, shown here. Click on the individual art pieces to see the artists’ biographies.


$250,000 Challenge Gift Campaign

Filed under: community fundraising ideas,corporate fundraising — The Good Cookies @ 8:51 pm November 1, 2016

Rise to the Challenge Gift

Join our Challenge Gift Campaign. From November 1 through December 31, 2016, all gifts and donations to Cookies for Kids’ Cancer will be doubled, up to $250,000. The Challenge Gift Campaign was made possible by the generosity of loyal donors Janette and David Liptak who have pledged to match all money raised this holiday season up to $250,000.

“We were inspired by the Cookies for Kids’ Cancer organization because their mission is primarily focused on funding research to find cures for pediatric cancers,” said the Liptaks. “It’s a very specific mission and it’s been a very effective approach. Cookies for Kids’ Cancer is literally saving lives every day. So we are happy that we are in a position to be able to support their mission in a meaningful way.”

We offer many ways for everyone to join the campaign and double your donation for childhood cancer research this holiday season:

Host a Holiday Event

Gather friends and family to have fun and make a difference. From bake sales to cookie swaps, holiday events are great ways to spread holiday cheer while raising funds for critically needed research.

Send Cookies

Our delicious, all-natural cookies are the perfect holiday gift. With the 10 mouth-watering flavors and 100% of the profits going to pediatric cancer research, our cookies are the gift that truly gives twice.

Make a Donation

At Cookies for Kids’ Cancer, you can select the type of pediatric cancer your gift supports. In time for year-end tax-deductible donations, give in someone’s honor, and see more ways to help. Cancer remains the #1 disease killer of children in the U.S., but with your support, we can continue to make a difference.

Cookies for Kids’ Cancer Marks 8th Anniversary, Rallies Supporters in All 50 States

Filed under: community fundraising ideas — The Good Cookies @ 8:28 pm September 13, 2016

During National Childhood Cancer Awareness Month

Funds Raised to Support Nationwide Clinical Trials for Children in Need of Hope

For Immediate Release – Califon, NJ – September 13, 2016 – Cookies for Kids’ Cancer (CFKC), the national non-profit organization dedicated to funding research for childhood cancer treatments, is honoring National Childhood Cancer Awareness Month this September with its third annual 50 States Challenge, now underway across the U.S. Today, on the 8th anniversary of the launch of the national non-profit, CFKC has confirmed individuals and businesses in all 50 states will be hosting events throughout the month in a show of nationwide solidarity behind pediatric cancer, the number one disease killer of children in the U.S. Last year’s 50 State Challenge inspired 450 events in all 50 states, raising more than $210,000 towards childhood cancer research through bake sales, 5K races, spirit days, and more.

“When Cookies for Kids’ Cancer first started, our hope was that people would get involved and be ‘Good Cookies’ by having an event in their community. Now, eight years later, it really has become a national movement,” says co-founder Gretchen Witt. “Since 2008, we’ve had more than 7,000 events in 15 countries, and we’ve granted more than $10 million towards 80 research projects resulting in 34 new cancer treatments children receive today. And we’re not stopping there!”

This year, Cookies for Kids’ Cancer will designate all money raised during September’s 50 States Challenge to the Children’s Oncology Group (COG) Phase 1 Clinical Trial Consortium, which is considered the premier children’s cancer research organization in the world. Clinical trials work to identify and develop effective new agents specifically for children and adolescents with cancer. Nearly 13,500 children and adolescents are diagnosed with cancer each year, but when divided into the many different kinds of children’s cancer, the number of children with each is relatively small. In research, large numbers of patients are critical to ensuring that study results are meaningful. By enrolling patients from many hospitals in the same trial, the results become statistically significant. This approach is called cooperative research and is how the COG functions.

Cookies for Kids’ Cancer donates two times more money than the federal government to children enrolled in the Children’s Oncology Group’s Phase 1 Clinical Trial Consortium. The alarming lack of federal funding that goes to pediatric cancer research was the impetus of the CFKC foundation. Less than four percent of the US government’s multi-billion budget is directed towards children’s cancer research. In other words, only $3 in every $100 of federal funding for cancer research goes to childhood cancers. Yet, the facts of pediatric cancer make it clear that this is nowhere near enough:

  • Childhood cancer is the most common disease to kill children in the United States.
  • Every two minutes a child is diagnosed with cancer worldwide; every day 36 children are diagnosed in the U.S.
  • One in five kids diagnosed in the U.S. will not survive.

Furthermore, two out of every three children who survive pediatric cancer will develop long-term side effects as a result of the treatments, including hearing and vision impairment, learning delays, disabilities and secondary cancers. Cookies for Kids’ Cancer’s mission is to fund research into less toxic treatments that will help change the statistics and ensure that children diagnosed with cancer not only survive, but also aren’t impacted by life-threatening risks and long-term side effects.

Friends of Cookies for Kids’ Cancer:

Also kicking off in September, OXO, the manufacturer of innovative housewares and kitchen tools, is pledging to match, dollar for dollar, funds raised from grassroots events hosted by Cookies for Kids’ Cancer supporters. This match will continue through National Childhood Cancer Awareness Month until the year’s end. OXO has pledged to donate up to $100,000.

ASICS America Corporation has designed a collection of sneakers to raise funds for Cookies for Kids’ Cancer as part of its 2016 Accelerate Hope™ line of running shoes. Now in its fourth year, the program has raised more than $350,000 toward pediatric cancer research. Asics will donate $10 for every pair of sneakers sold between now and November 30th, with a guaranteed minimum donation of $100,000, up to $150,000. The collection features a gold ribbon stitched on the heel, the official color of childhood cancer.

To learn more about the 50 States Challenge or the Be a Good Cookie™ movement, visit the website:

Follow Cookies for Kids’ Cancer on Facebook, Twitter (cookies4kids), Instagram (cookies4Kids) and Pinterest (cookies4kids).


Join our 50 State Challenge This September

Filed under: community fundraising ideas,corporate fundraising — The Good Cookies @ 8:00 am July 13, 2016

Cookie map

Be a Good Cookie this September

We are kicking off the 3rd Annual 50 State Challenge during September, National Childhood Cancer Awareness Month. Last year, hundreds of Good Cookies came together in all 50 states to host 450 events to raise awareness and funds for childhood cancer research. September is the month dedicated to raising awareness and funds. Join us as we make a difference for kids. 

The challenge is simple: Host an event in September to raise awareness and funds for childhood cancer, the #1 disease killer of kids in America. Not sure where to start? We are here to help you every step of the way. Check out some ideas below or contact us. Ready to get planning? REGISTER TODAY.

Honor a Tough Cookie


Meet Tough Cookie Andrew. Diagnosed with Stage 4 High Risk Neuroblastoma when he was 4 years old, Andrew has been battling the disease for more than 3 years. He has endured more than a dozen rounds of chemotherapy, 5 months of experimental drugs, countless blood transfusions and more. Throughout all of this, Andrew has remained a happy and brave little boy. This week the Garden State Good Cookies are hosting the 2nd annual Andrew’s Cookie Cup, a day of sports, activities, arts & crafts and treats. Host your own event to honor the special Tough Cookie in your life during Childhood Cancer Awareness Month. Register here.

Get your School Involved


Take inspiration from the Good Cookies in Fort Mill, SC. Daniel is a first grader who battled leukemia and for the past three years, his school has hosted a Hat Day called “Put a Lid on Cancer.” Students get to wear a hat in exchange for making a donation to Cookies for Kids’ Cancer. last year, eight schools in the district got involved and thousands of kids came together to Put a Lid on Cancer, raising hundreds of dollars for children’s cancer research. Inspire your school to support Cookies this September. Register here.

Rally your Co-Workers this September


The Good Cookies at Chiesa Shahinian & Giantomasi PC Law Offices encouraged their staff to get involved last September with a Jeans Day and Bake Sale. Employees were able to dress down in blue jeans if they made a donation to Cookies for Kids’ Cancer. This effortless fundraiser was made even sweeter by a bake sale hosted by the staff. They raised thousands of dollars for children’s cancer research. Encourage your company, office, retail store or restaurant to make a difference this September for Childhood Cancer Awareness Month. Register here.

Make your Event Fun & Colorful


Last September, long time Cookies for Kids’ Cancer supporter, Terri organized the 3rd Annual Color Run in Aurora, OH. Students of all ages came together to run a 5K, getting doused from head to tow in a different color at each kilometer while raising much needed funds for childhood cancer research. Whether you host a fun run or 5K or you sign up to participate in a race, get moving to make a difference. Register here.


Filed under: community fundraising ideas,corporate fundraising — The Good Cookies @ 2:48 pm October 19, 2015

36 faces (3) (1)

Every day, 36 families will hear the words “your child has cancer”. These four words turn whole worlds upside down. With your help, Cookies For Kids’ Cancer gives hope to children diagnosed by raising funds for research to develop new, less toxic, more effective treatments for the disease that claims the lives of more children than any other. In honor of every child diagnosed, we invite you to join the #36aDay campaign to raise money to fund a new research project.

What is #36aDay?

Never forget – 36 is the number of kids diagnosed with cancer each day in the US. And now with Cookies for Kids’ Cancer, #36aday is a campaign that will get you moving while also raising money for research. What does “get moving” mean?

  • Simple: lace up your ASICS sneakers then run, walk, bike, or take a class for at least 36 minutes.

  • Don’t want to lace up? Lie down! Take a yoga or pilates class that’s at least 36 minutes long and dedicate your time to children battling cancer.

  • Like to swim? That counts, too. Jump in, swim laps and make it count for kids by going at least 36 minutes.

Truth: it doesn’t matter what you do, just get moving to honor the 36 children being diagnosed with cancer every single day.

How does #36aDay help kids?

In a word: fundraising. Through Cookies for Kids’ Cancer’s #36aday campaign, you can be a part of a national campaign of people who are on the move to make a difference for kids battling cancer. Join the overall campaign, start your own personal fundraising page, and then inspire your friends, family, neighbors or colleagues to donate in support of your efforts and in honor of kids. What are the next steps?

  • Register to join Cookies for Kids’ Cancer’s #36aday fundraising campaign.

  • Set two goals – first, set a personal goal. Do you want to get moving EVERY day for a month? Or maybe 3 times a week while training for a race? Are you trying to lose weight/get healthy/stay fit? Whatever the reason to get moving, don’t be afraid to name your personal goal and then do it for kids!

  • Second goal – fundraising. The way to help kids is by funding research, so inspire everyone you know to give. The more you raise, the bigger the difference you will make. Want to match dollar for dollar what the Federal Government gives for Phase 1 Clinical Trials? Raise $2,000. Or make your fundraising symbolic – perhaps raising $36 a day for 100 straight days. These are just two ideas – Cookies for Kids’ Cancer is happy to help you set a goal. . .and reach it.

  • Final step: share, share, share. Use your goals to educate your friends about childhood cancer and inspire them to support your goals. Send emails to everyone explaining why you are committed to #36aday, and don’t forget to share how close you are to meeting your goals. Even have fun with your updates – post pictures on social media that show your sneakers laced up, your yoga mat on the floor, or your elliptical timer at the beginning of a 36 minute workout. Cookies for Kids’ Cancer will help you with sample social media posts and reminders to keep going to meet your goals.   

Learn more and  register to start your #36aDay here

How to Host a Pint Challenge

Filed under: community fundraising ideas,corporate fundraising — Tags: — The Good Cookies @ 6:12 pm October 9, 2015

Hosting your own Pint Challenge is a great way to get the community involved in raising funds for pediatric cancer research! Not everyone can be America’s next Betty Crocker and make enough treats to host a bake sale, without the fear of burning down the kitchen – some members of our team included! That’s why we are so excited about the idea to host a Pint Challenge because you don’t need to go near a bag of flour to make a difference.

Go to as soon as you decide to host an event

We want you to register so that we can provide you with personalized help to make organizing your event as easy as possible!

Reach out to local breweries (or wineries)

Ask as many local venues if they want to Be A Good Cookie and donate a portion of a certain beer or wine to Cookies for Kids’ Cancer. Check out the templates on our website for how to ask a business to get involved.

Promote your event

Now it’s time to brag about your event to all of your friends, family, and community! Make sure that everyone knows about the Good Cookie brewery or winery and that they are ready to drink during the Challenge days.

Drink for a cause!

Now, wasn’t that easier than breaking out the flour and eggs?

Cookies for Kids’ Cancer 7th Anniversary: Letter from Gretchen Witt

Filed under: childhood cancer research,community fundraising ideas,Good Cookies — The Good Cookies @ 8:21 pm September 13, 2015

Gretchen and Fireman

Sunday, September 13th is National Childhood Cancer Awareness Day. Seven years ago this weekend, on 2008’s National Childhood Cancer Awareness Day, Cookies for Kids’ Cancer launched as a national non-profit.  Since that day, nearly 7,000 fundraisers have been held in all 50 states and 18 Countries. And as the support has increased from Good Cookies like you, so have the funds going directly to researchers – from a few hundred thousand dollars given in the first two years, to two million dollars last year alone. How much money has been granted so far? Over $7 million dollars has funded 6 dozen critically needed childhood cancer research projects. From those projects, more than two dozen new therapies have moved from the lab to the bedside. By the end of the year, that number will be cresting a total of $10 million granted. Thanks to you.  
We look back now and time looks so different. For those of us here today, we count the years with memories and milestones. At the exact moment our 2 ½ year old son Liam was diagnosed with childhood cancer in 2007, my husband Larry and I were shocked to learn of the paucity of treatments available to children. When we asked why there weren’t many treatment options, the answer was so simple it was stunning: children’s cancers get the short end of the funding stick for research. So, not enough money equals not enough research which equals not enough treatments. Not enough for our children. Not enough for our future. Not enough for the generation with the most promise in front of them, the most life left to live. As incredulous as we were, we had one job to do: to help Liam fight back this insidious, cowardly disease.
We had no idea that 7 short months after Liam’s diagnosis, we would rally 250 volunteers to bake and sell 96,000 cookies for the first-ever Cookies for Kids’ Cancer cookie sale that would raise over $420,000 for one promising treatment. We also had no idea that less than a year after the ovens cooled from that first massive baking effort we would launch a national non-profit that would inspire so many individuals to Be a Good Cookie. And we certainly had no idea that despite our best efforts, that the life of our wonderful, amazing son would be cut short – a few months shy of his own 7th birthday – due to lack of effective treatments.
At times it has seemed unimaginable to march on, but we have and we must. Not only in honor of Liam and his life, but also in honor of all children and the lives they deserve to live – fully and free from fear of this terrible disease.
As we begin our 8th year, a year Liam never saw, we are more determined than ever to do everything we can to help the 40,000 children who are battling cancer today. We hope you will continue to join us on this journey. Host an eventsend cookies or simply make a donation. Every dollar counts and together, we are making the world better for generations to come.


Love Like Liam. 
Gretchen Witt
Founder, Cookies for Kids’ Cancer


Share the Love with Cookies

Filed under: childhood cancer research,community fundraising ideas,Inspire — The Good Cookies @ 9:35 am January 30, 2015

On Valentine’s Day 2011, hundreds gathered in New York City to celebrate the life of Liam Witt, the little boy who inspired his parents to start Cookies for Kids’ Cancer. While cancer cut his life short, Liam’s LOVE for people, for living, and for life has become his true, enduring legacy.

Liam WittLove Inspired Action…

Just 2 ½-years-old when diagnosed, Liam’s parents, Larry and Gretchen Witt, quickly learned of the lack of treatment options for pediatric cancers.  When his oncologist shared, “It’s not science that’s holding us back, it’s funding,” Gretchen knew she had to take action. But first, Liam had to be ushered through months of chemotherapy, radiation and surgery. Throughout the process, his bravery and compassion inspired his parents. When he was declared to have no evidence of disease, they began to think of how to help other children.

The 2007 holiday season was approaching as Gretchen thought of ways to raise funds for a promising new treatment. She realized she needed something so sweet and comforting that it would conquer the fear associated with pediatric cancer. The answer? Cookies. With the help of 250 volunteers, Gretchen baked and sold 96,000 cookies – in person, online, any way she could – to raise funds. That original “bake sale” raised more than $420,000. Before long, people began reaching out asking, “What can I do to help?”

A Transcending Love…

Photo Jan 24, 2 35 06 PMReaching far beyond his family, Liam’s love knew no boundaries. Though he battled cancer off and on for nearly four years, he had special relationships with everyone he encountered, from doctors, nurses and teachers, to the firefighters of Engine 1/Ladder 24, the station he passed on his way home from school or treatments at Memorial Sloan-Kettering. 

He called the firefighters his “guys,” and made sure they all knew he loved them. And they weren’t afraid to show their love in return. In their station, they gave Liam his own locker, suit and helmet. On January 24, 2011, Liam’s battle came to an end. Suddenly, the numbers of his beloved Engine 1/Ladder 24 took on a special meaning.

For his Valentine’s Day memorial service,  an entire street in New York City was closed off as Liam’s “guys” honored him with a hero’s farewell. The message that day was to Love Like Liam. Today, his locker at the firehouse still serves as a reminder of that message.

- Liam Witt gets a hero s farewell   YouTubeA Legacy of Love…

Liam’s love continues to inspire us and people everywhere. Since 2008, Cookies for Kids’ Cancer has granted more than $5 million to pediatric cancer research, funding four dozen projects and helping seven promising new treatments advance to clinical trial.

Cookies for Kids’ Cancer isn’t just about Liam. It’s not about one type of cancer. It’s about every child, everywhere. Every child deserves a fighting chance. As long as there are treatments sitting on shelves waiting for funding, we’ll be fighting to move them forward. This year, we hope you’ll be inspired to join us in sharing the love.

Three simple way to help this Valentine’sShare the Love cookies 2 Day:

  1. Order cookies. Delicious and all-natural, 100% of the profits goes to pediatric cancer research.
  2. Make a donation. You can select the type of cancer your gift supports, and feel good knowing your contribution will be used to find less toxic, more effective treatments for pediatric cancer research.
  3. Host an event. Thousands of bake sales and other grassroots events have been held in all 50 states and in 16 countries. No effort is too small to make a difference.  As a thank you, Bormioli Rocco is sending a limited edition keepsake Fido jar to the first 100 Good Cookies they inspire to host an event. #BeAGoodCookie



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