So, you might have noticed that we made a few changes recently! Courtesy of our friends at Smart Design who have been with us since the very beginning, we have a new look and with it, a new website which is easier to navigate and captures the essence of our organization.
We are beyond excited to share all the NEW . . .because YOU inspired these changes. When we launched nearly 6 years ago, we were driven by a belief that if we all pitched in a little, together we could make a big difference for children battling cancer today and those who will be called into battle in the future But there was a lot of faith tied up in that belief. What if no one wanted to support? What if no one hosted a single bake sale? What if no one cared?
But those worries were quickly wiped away, thanks to YOU.
With each month, new supporters register events – making the commitment to Be Good Cookies™. At first we were focused on bake sales, which is what inspired the original Kraft paper look and feel. We wanted it to feel welcoming and homemade – truly from the heart. As time goes on, the Good Cookie spirit is evolving into so much more. You started asking, “What if I hosted a penny drive?” or “May I run a race to raise money for Cookies for Kids’ Cancer?” or “My friends and I want to host a cookie swap?” or “May I ask my friends to give to Cookies in honor of my birthday?”
As your ideas poured in, the love did too, and suddenly Good Cookie spirit was made up of individuals from all 50 states and in multiple countries, with all kinds of talents, who all shared our belief that if we everyone does a little, it will most certainly add up to a lot.
And indeed, it has. To date, we’ve raised more than $8 million, funded four-dozen research projects, and watched nine of these projects go to clinical trial to help treat children battling cancer today.
But a bright new logo and a new website might make you, our supporters, see dollar signs and wonder. . .how much did this new look and feel cost? The answer is simple: $0. Zip. Zero. Nada.
As always, it was thanks to the heartfelt support of talented individuals and companies that this project came together.
Our endless thanks goes to:
Smart Design – our brand partners extraordinaire. From day one, the passionate team at Smart helped translate our vision into a logo and website design that would quickly tell the story of Cookies for Kids’ Cancer. And when we sat down with them during the week of our 5th anniversary in September, they once again dazzled us by capturing the spirit of our supporters through this new look and feel. The gifts of their time and talent can never fully be repaid, even with our deepest thanks.
Border 7 Studios – for housing our website from the beginning. Websites are much like gardens – they must be attended to daily. They are living, breathing extensions of the passion of the company or organization. Cookies for Kids’ Cancer’s website remains well-tended-to thanks to the ongoing loyalty of this dedicated group in California. The men and women on their team make sure anyone who comes to our site is welcomed with the Good Cookie spirit. And their spirit of generosity is vital to our organization’s growth.
Bridgetree – for developing and hosting our database, the link to every single supporter. If you have given to Cookies at an event, made a donation online, ordered our cookies, or actually hosted an event, we can find this information with the stroke of a few keys thanks to Bridgetree. As we worked to create the new website, their team served as eyes, ears, questioners, and cheerleaders to make sure that the new platform reflected the growth of the organization so the user experience would be better than ever.
Walker Marketing – putting the relations in public relations support. For nearly 18 months, the Walker Marketing team has supported Cookies in all aspects of communications, and their moment to shine was in keeping all the players moving forward in the development of the website. Endless hours of coordination, double checking links, moving pictures, and editing copy went into the finished product. We simply would not have made it to launch day without them.
We applaud these partners for not only being our friends and Good Cookies, but for being shining examples in the corporate world of supporting philanthropy through gifts and service. Their support allows us to remain true to all three pillars of our values:
My daughter Lucy was 3 years old when she was diagnosed with High Risk Neuroblastoma in 2009. She was a perfectly normal little girl, until that day. She endured multiple rounds of powerful cocktails of chemotherapy, a treatment that while hoping to give her life was also poisoning her. As a nurse, I would look at the IV bags as they slowly dripped and then flowed into my daughter’s body.
It was terrifying but there were no other options since decades-old chemo is still the standard of treatment for children battling cancer, the number one disease killer of children in the U.S. Lucy was one of more than 13,000 children diagnosed every year and was now part of the ranks of tens of thousands of children who are actively battling cancer on any given day in the U.S. To some she was a statistic, but to me she was and is everything. I’m not sure why, then, so little money and awareness is directed towards childhood cancer.
Lucy’s third round of chemo was vicious. It left her without the energy to hold her head up for more than a few minutes at a time. For more than 10 days after that week-long round of chemo ended, she was listless and just a shadow of her former self. It felt like a lifetime as I willed her back to the land of the living. It is a gut wrenching, out-of-body experience to watch your once full-of-life 3-year-old become a shell of her former self. Pale skin, sunken eyes, bald head, and the scars from incisions from surgeries and bone marrow aspirations… I shed a thousand tears when she wasn’t looking.
In the fog of treatment, I remember going to a grocery store during this time and noticing all the children who were out and about. They were riding their bikes, running, laughing and doing all the things that kids should be doing. All the things that Lucy and 13,000 other children should be doing. Kids should not be sitting in hospital rooms with poison pumping through their veins. Kids should not die from a disease that could be cured if we only addressed the problem by funding more research. Something like cancer doesn’t get better on its own. It doesn’t magically disappear. You have to work at it. Together.
After Lucy finished her 2.5 years of treatment, and made it through her first harrowing year of scans without cancer being detected in her body, I decided I needed to do something to try and make a difference. I wanted to raise awareness about how little money is directed towards pediatric cancer from the government and from drug companies. I wanted people to know that the disease classified as an “orphan disease” actually had faces and families behind it like Lucy’s. I wanted to raise money to help fund research that would hopefully save the children I knew who were still fighting this ugly and ruthless disease. I wanted to make all the angels proud knowing that they had inspired me and so many others into action. I wanted a cure.
I talked with fellow cancer parents about starting an organization called Lucy’s Light to raise awareness and funds for pediatric cancer. Many of them had been involved in different organizations already and had some good information for me. I received Gretchen Witt’s name from my friend Robin who I had met while our girls were in treatment together. She told me that Gretchen had started Cookies for Kids’ Cancer and would be willing to offer her guidance. I then talked with another friend, Carmen, who I met during our kids’ treatment. She told me something that made everything kind of click in my brain. She said that Gretchen had once said to her that we need to band together.
Instead of having hundreds of different pediatric cancer foundations, we need to group the energy to make the biggest impact. And this totally made sense to me. The voices needed to come together so that they could be heard. I checked out the Cookies for Kids’ Cancer website and loved the fact that it was not about one cancer or one child. I loved hearing from Gretchen that they make every dollar count. It didn’t take long for me to decide that Lucy’s Light would team up with Cookies and donate all money raised to this amazing organization.
My first event was a Dodge Ball tournament. It was a lot of work, but nothing compared to the treatment Lucy had endured. Lucy and her light inspired me and kept me strong. And with her light guiding the way, we had an incredible tournament that far exceeded my expectations. We’re already planning the next tournament and as equally important, we have shined a light on the needs surrounding this awful disease that preys on children in our community.
When our children are born, we worry about so many things to make sure they are safe. Cancer is not something any parent should have to worry about or any child have to suffer through.
Hillary Waldeisen, Mom of Lucy, now 7, and showing no evidence of cancer
Founder of Lucy’s Light and Supporter of Cookies for Kids’ Cancer
We’re excited to introduce “Team Good Cookies,” where individuals and groups can raise funds for Cookies for Kids’ Cancer while training for a race or athletic event. We encourage everyone, whether planning an event, training for an event, or if you’ve been thinking about running a race, to use this opportunity to make a difference while you do. Click here to learn more about Team Good Cookies and how you can join!
Here’s a sneak preview of a few events coming up this fall in support of Team Good Cookies:
IRVINE, CA, June 5, 2013 – ASICS America expands its charitable initiatives with three unique partnerships for the fall of 2013. In September, October, and November, ASICS will launch three distinct collections to benefit Cookies for Kids’ Cancer, past charitable partner Right Action for Women (RAW), and the Prostate Cancer Foundation, respectively.
Over this three-month period, ASICS pledges to donate a portion of sales from each collection to its affiliated charity. The non-profit program reinforces ASICS’ founding mission to support a “sound mind, sound body” and to aid in the fight against cancer in the United States.
“We were so inspired by our first-ever breast cancer awareness collection last year that we knew we wanted to expand our commitment to the ongoing battle against cancer in 2013,” commented ASICS America Director of Marketing, Shannon Scott. “ASICS is honored to partner with these esteemed non-profit organizations. We hope to increase awareness around the fantastic work these charities do in the fight against a disease that touches millions of lives each year.”
ASICS will support the following causes and organizations:
Breast Cancer Awareness with Christina Applegate’s Right Action for Women (RAW): ASICS will again join forces with RAW, a charitable services fund of the Entertainment Industry Foundation, that helps provide assistance to women who are at increased risk of breast cancer. Expanding upon the popularity of last year’s RAW collaboration, ASICS will launch new additions to its limited edition pink collection in October 2013.
Prostate Cancer Awareness with Prostate Cancer Foundation (PCF): Utilizing unique strategies for identifying and investing in the most innovative and results-driven research programs, the Prostate Cancer Foundation has generated life-saving results in the fight against prostate cancer. In the past three years, research supported by the Foundation has helped deliver five new drugs for patients with advanced disease. ASICS will support the cause with a bold, bright blue product collection in November 2013.
For more information on ASICS AMERICA and the 2013 charity collections, please visit www.asicsamerica.com. Be sure to follow @asicsamerica on Twitter for additional information this fall.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.
About Cookies for Kids’ Cancer
Cookies for Kids’ Cancer was founded by parents inspired by their son’s fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the face of pediatric cancer and provide more families with the hope they deserve.
Cookies for Kids’ Cancer grants funds raised to leading pediatric cancer research facilities including Memorial Sloan-Kettering Cancer Center, St. Jude Children’s Research Hospital, Children’s Hospital of Philadelphia, Texas Children’s Cancer Center and Dana Farber Cancer Center. For more information, visit www.cookiesforkidscancer.org. Follow on Facebook at www.facebook.com/cookiesforkidscancer and Twitter at www.twitter.com/cookies4kids.
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With Mother’s Day just around the corner, we’re thrilled to share the 2nd book by Cookies for Kids’ Cancer founder Gretchen Holt-Witt.
Much like the 1st book, All the Good Cookies is a combination of recipes and stories. But this time, it’s all about the cookies!
The new book features a fresh batch of more than 65 mouth-watering cookie recipes – everything from gluten-free to treats for Fido – and dozens of inspiring profiles of Good Cookies hosting events nationwide in support of pediatric cancer research.
ALL author proceeds go directly to Cookies for Kids’ Cancer, so this is a truly meaningful gift sure to be enjoyed by all!
For anyone who loves baking cookies and making a difference in the world, Cookies for Kids’ Cancer: All the Good Cookies is a perfect way to do both at the same time.
ORDER YOUR COPY TODAY at either Amazon or Barnes & Noble!
1. Get Inspired. Whatever it is— a local child battling cancer, someone in your family, or just the simple fact that you want to make a difference—keep that as the driving focus as you plan your event. If you do know one or more children battling cancer in your community, consider spotlighting them at your event. You can always find inspiration through the touching stories of the kids who inspire us too!
2. Do what you know; do what you love. Are you a runner? Ask people to support you when you run your next race. Do you work in an office? Host a bake sale in the break room. Are you a teacher? Inspire your students to host an event. Raise funds for pediatric cancer doing something that you know and love – keep it simple.
3. Location, Location, Location. Choosing the right venue you for your event is key. Don’t make the people come to you— go where the people are! Look for a well-advertised happening in your community with high foot-traffic and great visibility. Of course, many supporters have had great success with private or in-office events. We’ve guided supporters through thousands of events, so if you’re unsure about location or would like some insight, just ask!
4. Recruit help! Ask friends, neighbors, family…People power goes a long way! If you’re hosting a bake sale, ask each of them to help by baking 4-6 dozen cookies each. No matter what kind of event, there’s plenty of work to go around – from collecting donations to making signs!
5. Spread the word. Create a Facebook group, a twitter handle, send emails and make lots of phone calls leading up to your event. Consider asking local newspapers, radio shows, and news stations to run a story on your event or add you to their community calendars. Also create a Giving Page so you can collect donations in advance, as well as give those unable to attend your event an opportunity to contribute!
6. Try to have everything donated! In addition to recruiting personal contacts to help, ask local bakeries, restaurants, and grocery stores to donate items you need. Grocery stores will often donate gift cards for you to use when purchasing supplies. Also consider asking a local craft store to donate packaging supplies and decorations, or a local printing company to print signage for you.
7. Stock up on supplies. The Cookies for Kids’ Cancer Gift Shop has everything you need to brand your event — a bake sale kit, t-shirts, aprons, and more! It’s a one-stop shop.
8. Make it your own! No matter what the event, if put your heart into it, it’s going to be great! For a bake sale, bake your favorite goodies. Are you crafty? Sell some of your items at the event! Have event t-shirts made & take orders. The opportunities are endless!
9. Take advantage of our resources. The Cookies for Kids’ Cancer team is here to provide any support you need, and to guide through each step of the process. We have templates for signage and letters, and even tools you can add to your blog or website for branding. We can even help you spread the word about your event through our social media networks. Have a question? Just ask!
10. BE A GOOD COOKIE. At Cookies for Kids’ Cancer, it is not just about hosting events or buying cookies. It’s about BEING A GOOD COOKIE – finding your own special ways to get involved & raise funds for pediatric cancer research. Every single act of kindness matters and every single dollar raised counts. See all the ways to Be a Good Cookie.
In early 2012, I learned of the organization called Cookies for Kids’ Cancer. I knew immediately that I needed to do something for this cause…it was personal. You see, my stepson, Scott Geller, was fighting for his own life at that time. He was 32 years old and fought for over a year against a type of cancer only seen in children.
On April 25th, that childhood cancer took the life of Scott. He asked me on more than one occasion that if he wasn’t sick, would I have a job for him in my company. I promised him there would be.Two weeks after his death, I participated in my first Cookie for Kids’ Cancer bake sale. The organizers of the bake sale even made sure I had photos of Scott at my table so I would know he was with me. He was.
As soon as I met Gretchen Holt Witt, Founder of Cookies for Kids’ Cancer, we made a connection two women wish they never shared, the loss of a child. This was a connection we couldn’t and wouldn’t ignore. It was a connection we would use to make this world a better place. Fighting for these kids and this cause was where Scott would find his job.
How can you get involved? Join me in the fight against childhood cancer by hosting your own bake sale, purchasing cookies from cookiesforkidscancer.org, or making a donation to their cause. In addition, starting in the summer of 2013, you will be able to contribute simply by purchasing one of our specially marked packages that carry the Cookies for Kids’ Cancer logo on the back. Part of the proceeds from the sale of these packages will go directly to fund Cookies for Kids’ Cancer.