Bormioli Rocco Inspires Retailers to Support Nationwide Bake Sale

Filed under: Uncategorized — admin @ 9:00 am January 4, 2013

In 2007, Larry and Gretchen Witt’s son Liam was diagnosed with cancer. It was then that they learned the primary reason pediatric cancer remains the number one disease killer of children is the lack of effective treatments, and that is due to one thing: a lack of funding. So, they decided to find a way to raise the funds so desperately needed for research. By 2008, Cookies for Kids’ Cancer was founded.

Liam Witt was full of love. In fact, Valentine’s Day was his favorite day of the year, because a day celebrating love just made sense to him. Liam was six years old when he lost his battle with cancer in January 2011. To honor him and the love he exuded, his parents postponed his memorial until Valentine’s Day, where the message was clear: Love. Like. Liam.

As we approach Valentine’s Day, and the second anniversary of Liam’s memorial, we have a very special goal: Inspire supporters to host at least one bake sale in every single state during the month of February.

All it takes to get a pediatric cancer research project off the ground is $100,000. Imagine what could be accomplished if the entire country rallied together for an Ultimate Bake Sale, and how many lives could be saved by treatments developed from the research funded by these grants.

Senior Staff at Bormioli Rocco have supported Cookies from the beginning, but this year, they are invested in an entirely new way. To help reach our goal of bake sales in every stateduring February, Bormioli Rocco has committed to match all funds raised at bake sales in February, up to $25,000, and is asking retailers nationwide to host bake sales. Cookies for Kids’ Cancer will even provide a complimentary bake sale supply kit to retailers that register to host a February event.

Register today!

ABOUT BORMIOLI ROCCO

Bormioli Rocco, founded in 1825 in Italy, is a pioneer in the domestic and catering glass sector that has grown from a single entity into a group of business and multinational production units.  With widespread presence across the retail and foodservice channels, Bormioli Rocco has an extensive range, from wine glasses to barware, dinnerware and serve ware and a variety of products in food storage and canning.

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