Partnership kicked off with new product, opportunities for customer engagement, and a commitment up to $100,000
August 2011, Califon, NJ – OXO, a leading housewares brand best known for its user-friendly consumer products, today joined forces with Cookies for Kids’ Cancer, the national non-profit organization dedicated to funding new, less toxic treatments for pediatric cancer, the number one disease killer of children in the US. Through the concept of local bake sales and other events, Cookies for Kids’ Cancer inspires individuals to join the fight against pediatric cancer. With the launch of the partnership, OXO has committed to donate up to $100,000 to Cookies for Kids’ Cancer in 2011 through a variety of hands-on, interactive opportunities, collectively called “OXO Good Cookies.”
“When researching cause marketing partners, one thing was always constant – we needed to align ourselves with an organization that was personally inspiring for all OXO employees,” said Alex Lee, president of OXO. “It is impossible to ignore the passion that OXOnians feel when donating their personal time, energy and skills to Cookies for Kids’ Cancer. Liam Witt, the inspiration behind the organization, was a permanent fixture in our office – he is missed daily. It is our sincere hope that our partnership serves to build an even broader awareness for this great cause founded by two of our own employees.”
“We are honored and excited to announce this partnership with OXO designed to inspire even more people to join the fight against pediatric cancer, ,” says Gretchen Holt Witt, founder of Cookies for Kids’ Cancer. “By sharing our personal story, we hope to give loyal OXO customers a compelling reason to get involved and help fund new and safer treatments for specifically for pediatric cancer. Every child deserves the chance to grow up. It’s not too much to ask for. But scientists need our support to make that happen, even if it’s by doing something so simple as baking some cookies. Every effort counts and every dollar counts.”
Getting involved is easy. OXO has outlined a number of ways that individuals, schools, communities, bloggers, retailers and even corporations can be good cookies and help fight pediatric cancer, with detailed information available at www.oxogoodcookies.com and www.facebook.com/oxo:
- Host a Bake Sale: A Cookies for Kids’ Cancer bake sale is a sweet and simple way to get involved in the fight against pediatric cancer. OXO will award a wide selection of baking tools towards the most successful bake sales held between August 1st and December 31st, 2011.
- Purchase a “Good Cookie” Spatula: This fall, OXO is introducing a limited edition “Good Cookie” Spatula, etched with an inspirational reminder to “Be a Good Cookie.” Each purchase helps fund OXO’s support of Cookies for Kids’ Cancer
- Send a Virtual Cookie: To help spread the word, OXO will encourage its ardent Facebook supporters to send weekly Virtual Cookies to their friends and family. To sweeten the deal, OXO will make a donation for the first 10,000 virtual cookies sent each week. For more information, visit www.facebook.com/oxo.
- Buy Cookies: For those that don’t have time to bake, delicious, made-to-order cookies can be purchased at www.cookiesforkidscancer.org. All proceeds fund pediatric cancer research.
“We hope to leverage OXO’s brand awareness, retail presence and enthusiastic group of advocates, including our media and blog partners as well as Facebook fans, to help raise funds for an organization so close to our hearts,” said Bena Shah, senior brand communications manager at OXO. “In total, OXO will donate up to $100,000 in support of Cookies for Kids’ Cancer this year. We’re hoping consumers join us in the fight by hosting bake sales, purchasing a limited edition “Good Cookie” Spatula, and participating in our community at www.oxogoodcookies.com.”
About Cookies for Kids’ Cancer:
Cookies for Kids’ Cancer was founded by parents inspired by their son’s fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer and provide more families with the hope they deserve. Cookies for Kids’ Cancer grants funds raised to leading pediatric cancer research facilities including Children’s Hospital of Philadelphia, Texas Children’s Cancer Center, Memorial Sloan-Kettering Cancer Center, St. Jude Children’s Research Hospital and Dana Farber Cancer Center. For more information, visit www.cookiesforkidscancer.org. Follow on Facebook at www.facebook.com/cookiesforkidscancer and Twitter www.twitter.com/cookies4kids.
About Helen of Troy Limited Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company‟s personal care products include hair dryers, curling irons, hair setters, shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company‟s household products include kitchen tools, cutlery, bar and wine accessories, household cleaning tools, tea kettles, trash cans, storage and organization products, gardening tools, kitchen mitts and trivets, barbeque tools, and rechargeable lighting products. The Company‟s products are sold to consumers by mass merchandisers, drug store chains, warehouse clubs and grocery stores under licensed trademarks including Vidal Sassoon®, licensed from The Procter & Gamble Company, Revlon®, licensed from Revlon Consumer Products Corporation, Dr. Scholl‟s®, licensed from Schering-Plough HealthCare Products, Inc., Sunbeam®, Health at Home® and Health o meter® licensed from Sunbeam Products, Inc., Sea Breeze®, licensed from Shiseido Company Ltd., Vitapointe®, licensed from Sara Lee Household and Body Care UK Limited, Toni & Guy® outside of the Americas, licensed from Mascolo Limited, Bed Head® and TIGI® in the Americas licensed from MBL/TIGI Products, LP, and Toni&Guy® in the Americas licensed from MBL/TONI&GUY Products, LP. Helen of Troy‟s owned brands include OXO®, Good Grips®, Candela®, Brut®, Infusium 23®, Vitalis®, Final Net®, Ammens®, Condition® 3-in-1, SkinMilk®, Dazey®, Caruso®, Karina®, DCNL®, Nandi®, Isobel® and Ogilvie®. The Company markets hair and beauty care products under the Helen of Troy®, Hot Tools®, Hot Spa®, Salon Edition®, Gallery Series®, Wigo®, Fusion Tools®, Belson®, Belson Pro®, Gold „N Hot®, Curlmaster®, Profiles®, Comare®, Mega Hot®, and Shear Technology® owned brands to the professional beauty salon industry.
About OXO Founded in 1990 on the concept of Universal Design, OXO’s mission is to create consumer household products that ease the tasks of everyday life for the widest range of users possible. Since the original 15 items were introduced, the OXO collection has grown to more than 800 strong, covering areas for cooking, cleaning, gardening, storing, organizing and lighting. Today OXO Good Grips products are sold in 54 countries and are included in the permanent collections of numerous museums. The company has won more than 100 design and business awards worldwide. OXO is very frequently used as a case study on how a well-executed Universal Design philosophy can be a successful business strategy.