2010 Samsung Helmet of Hope – Thanks Jimmie Johnson!

Filed under: Uncategorized — admin @ 4:24 pm August 13, 2010

  Two More Charities Picked to Adorn Samsung Helmet of Hope

Cookies for Kids Cancer and Birthday Blessings newest additions

 

CONCORD, N.C. (Aug. 13, 2010) – Cookies for Kids’ Cancer (Califon, N.J.) and Birthday Blessings (Charlotte, N.C.) will be two of 13 charities which will adorn the Jimmie Johnson Foundation Samsung Helmet of Hope at Auto Club Speedway in October.

Each organization will also receive a $10,000 grant.

ESPN’s Marty Smith nominated Cookies for Kids’ Cancer, a group committed to raising funds to support research for new and improved therapies for pediatric cancer. Through the concept of local bake sales, Cookies for Kids’ Cancer provides money, inspiration and support for families fighting pediatric cancer.

“Cookies for Kids’ Cancer was founded by Gretchen Witt, a mother inspired by her young son Liam’s cancer battle,” offered Smith. “She did not accept his plight sitting down. Rather, she sought to change his world through sheer will, and as a result is changing the lives of children battling cancer every day.

“The vigor with which they work is awe-inspiring. It is for me. It will be for you. They deserve this recognition.”

Terri Springer of Matthews, N.C. nominated Birthday Blessings, an organization whose goal is to bring joy, recognition, and support to needy children and families during difficult and sad times in their lives.   The three core programs raise spirits and boost confidence for homeless children ages tots to teens, and offer help and hope to homeless parents and their babies. 

“Birthday Blessings is a fantastic nonprofit dedicated to serving homeless children,” explained Springer. “Birthday Blessings is a new charity (whose demand) keeps growing due to the economy.

“I started volunteering in 2008 and since I began my family has been part of it too. Logan, my 10 year old, loves to go and help. He helps at some parties and watched as one boy blew out his candles. The boy didn’t know how to do it because he had never had candles on his cake before. Logan was very touched by that and hopes that all children can celebrate their birthdays. The organization not only provides smiles but gives the children a moment of normalcy in a time when it isn’t normal.”

Birthday Blessings is one of seven Charlotte, N.C.-based charities that have received a spot on the Samsung Helmet of Hope since its inception in 2008. The others are Classroom Central, Loaves & Fishes, National MS Society Mid-Atlantic Chapter, Hendrick Marrow Program, Lowe’s Toolbox for Education and Care Ring.

 

In its third year, the Samsung Helmet of Hope program is a partnership of the Jimmie Johnson Foundation, Samsung and Lowe’s.  Fans and media members across the country have the opportunity to nominate their children’s charity of choice to be featured on Johnson’s helmet for a select race.  New this year, selected charities will also receive a grant of $10,000.  This partnership is part of the Samsung Hope for Children program, a corporate giving program that aligns athletes and retail partners to help children learn, live and thrive. 

 

Johnson will draw one winner from a list of media submissions and one from a list of fan submissions each race weekend through the Atlanta event in September.  Current selected charities include: Beads of Courage (Tucson, Ariz.), Hunter’s Hope Foundation (Orchard Park, N.Y.), Foundation for Faces of Children (Brookline, Mass.), The Gwendolyn Strong Foundation (Santa Barbara, Calif.), The Racingawareness.com Foundation (Grand Rapids, Mich.) and Care Ring (Charlotte, N.C.). They join the Feeding America® Kids Café program, which was nominated by Samsung to kick-off this year’s campaign program.  The Kids Café program works to address the growing epidemic facing children’s hunger. 

 

Fans and media members may nominate their charity by visiting www.helmetofhope.org.

For more information about the most recently selected charities, visit www.cookiesforkidscancer.org and www.birthdayblessings.org.

 

If you are interested in doing a story on Samsung Helmet of Hope or need more information, please contact Tara Gudger at tgudger@gmrmarketing.com or 704-714-4155.

Bloom where you are planted.

Filed under: Uncategorized — admin @ 1:32 pm August 12, 2010

My parents always encourage me to enjoy where I live and what I am doing, rather than peering over the fence to see if, perhaps, the grass just might be greener on the other side. Bloom where you are planted, they say, pushing me to live in the moment and soak up all the wonder of here-and-now. Never has it been easier to push my roots deeper into the soil than for the past two years right here in the suburbs of Charlotte, NC, while volunteering and eventually working for Cookies for Kids’ Cancer.

Charlotte, better known as the Queen City, certainly has MORE than an acceptable number of kids battling pediatric cancer. . .because unless that number is zero, there are too many. But we also have an extraordinary number of people who fight – each and every day – to raise funds and awareness for this vicious disease. When I first became involved with Cookies, it seemed only those families with children battling this disease were raising funds. But then, as opportunities like Cookies for Kids’ Cancer became known in the community, individuals from all walks of life started jumping in to get involved.

Women and men. Mothers and fathers. Friends of Warriors. Friends of friends. Even the Mayor of Charlotte is involved. If added up, there must be more than 1,000 individuals in the Charlotte area who have directly supported Cookies for Kids’ Cancer as an organizer, a baker, or a volunteer at an event. Those who simply spread the word or donate must number in the tens of thousands. No doubt, volunteerism reigns in the Queen City. And from that groundswell of support, Cookies for Kids’ Cancer now has the loyalty of many businesses and non-profits in the area.

Just to name a few. . .

Polka Dot Bake Shop, a local gourmet bakery that features incredible cupcakes and cookies, plus super-secret-recipe-absolutely-incredible Sweet Potato Crackers. In addition to the thousands of cupcakes they have donated to local bake sales, this September you can purchase specially packaged sugar cookies from Polka Dot Bake Shop and know that a % of the proceeds will go directly to Cookies for Kids’ Cancer.

Whatever Crafts, makers of the hip bottle cap necklaces and tournament medallions, is now featuring a Cookies for Kids’ Cancer bottlecap necklace with a portion of the proceeds going to Cookies for Kids’ Cancer as well.

Marnie Jude Foundation and Go, Grier, Go are two local non-profits founded by Warrior Families who hope to find a cure for pediatric cancer sooner rather than later. Both are choosing to support Cookies for Kids’ Cancer as part of their efforts to raise awareness and funds while bringing the community together.

Speedway Children’s Charities is a national non-profit with a local chapter that has partnered with Cookies for Kids’ Cancer, offering us opportunities throughout the year to host bake sales at events where thousands of individuals and families will participate, helping us to cast a wider net of support.

Rather than turning away from a problem far too easy to ignore, Charlotte and its residents are rolling up their sleeves and digging deep in an effort to fund the scientists who will someday unearth cures for this horrible disease. It seems in this city, there is always something (or someone) in bloom for Cookies for Kids’ Cancer.

At Cookies, we love to hear the stories of cities and their residents getting involved in the fight against pediatric cancer. We hope you always share your bake sale stories with us at Cookies. We hope you encouarge your local businesses to support your efforts. And if you have a local bakery that would like to help us celebrate our 2nd Anniversary next month, please email info@cookiesforkidscancer.org to get the information you need to spread the sweetness in September. No matter where you live or how you can get involved, we hope you will help us sow the seeds for cures.