So we’re always trying to find simple, easy ways for all the supporters of Cookies for Kids’ Cancer to help in the fundraising effort. Because bake sales are awesome, and as much as we hope, hope, hope for one bake sale in every state, every week, we know some of you out there secretly wish for other ways to help raise money between hosting bake sales. So this week when David Frank of BUILT NY, INC emailed us to say he’d raised over $5,000 just by writing a letter to friends, we begged for details. . .he kindly obliged. Read on for his simple tips to raise some dough without baking a single cookie.
CFKC: How did you raise $5,000 without baking a single cookie?
David Frank: Basically I wrote a personal introduction, blended it with information from one or more of your previous emails and some info from the website and then added instructions on where to send the checks. If you put together a standard email donation letter with all of this information and made it available online or by request, then it makes it really easy for interested parties to grab it and send it personally to their email database contacts.
CFKC: Do you have any tips on how to send out the email?
David Frank: Be sure to send this email to people by Blind Carbon Copying (BCC), so no one is personally put on the spot or feels their email address will now be added to some mass solicitation list.
CFKC: What do you think makes an effective fundraising letter?
David Frank: In the letter there should be 1) a stated fundraising goal 2) a completion deadline and 3) a specific request to send the checks to the fundraiser rather than donating on the website. Leaving it up to them to donate on website offers no real accountability and people procrastinate and then don’t do it. I asked for checks to be sent to me so I could track my progress to my stated $ goal. And to make sure people were actually donating!CFKC: Did you just send the letter once?
David Frank: I sent my email three times, altering the intro slightly each time: Once as a first request; a second time as a reminder that the deadline is coming and if they want to participate they should mail checks asap, and finally a 3rd time as a last call, thanking the many people who have contributed already and exhorting anyone who is interested in donating but hasn’t gotten around to it, that the time is NOW to be included. Anyway, that’s how I did it. I think any more than 3 emails becomes a nuisance.
CFKC: Who should do an email fundraiser?
David Frank: This email fundraiser is great for the electronically and network inclined folks like me (and with time restrictions). It is faster and easier than setting up a bake sale, and I would guess it’s just as effective if not more so in raising money.————————————————————————————————————————
Thanks, thanks, thanks, thanks. . .five thousand times THANKS, David! You are one good cookie!